The articulation of the Groupe's strategy in terms of Social and Environmental Responsibility continues along four tracks :

- Staff: Creating workplace conditions that promote the well-being of our teams, and thus effective performance.
- Society: Actively participating in the societies around us as recognized economic and social actors.
- Governance: Ensuring that our company functions in a way that is ethical, responsible and transparent.
- Environmental: Seeking to consume better and use less.
Among our milestones in 2011

Staff:
- Recruitment: the Groupe's staffing rose from 48,531 employees to 53,807 year-on-year. Motivation: we continued our plan to distribute free shares to employees, with almost 70% of our staff now in reception of 50 free shares.
- Equality: VivaWomen!, the Groupe's internal women's network, was launched mid-year in the US, France and China to accompany women in their career path through the Groupe.

Society :
- Pro bono campaigns for causes that promote the common good continue to be a priority for our agencies.
- Finalization of the new ICC Consolidated Code of Good Practice in advertising and communication worldwide (www.iccwbo.org ).

Governance:
- New in-house rules to ensure transparency in our digital work, especially online behavioral advertising. A Steering Committee to integrate social and environmental responsibility into a broad range of functions, both of the Groupe and its operational network.

Environment:
- We continue working on our carbon footprint via an audit that also identifies target zones to reduce emissions of greenhouse gases.
- In Britain, most of our larger agencies now have ISO
14 001 certification, in response to greater local awareness of this issue.
- ‘Green Teams' now group volunteers within our principal agencies. In 2011 the Groupe tested the principle of a one-week program of action conducted jointly by all agencies in France, achieving a good level of team participation for this in-house program.