Optimedia | Blue 449 To Rebrand as Blue 449 Globally

Optimedia I Blue 449, the open source media agency of Publicis Media, is simplifying its name to Blue 449. In addition, the agency is rebranding all six remaining Optimedia offices and Match Media in Australia to Blue 449

Publicis Media created Optimedia I Blue 449 in March 2016 as the “Open Source” brand for the Group, merging the Optimedia brand with fledgling Blue 449. In nine months the combined brand has gone from strength to strength with wins including DJI, Asda, Home Away, Kayak, Alibaba, Hewlett Packard Enterprise and Reliant/NRG. With a Global presence across 14 core markets, 22 offices Blue 449 intends to launch a further eight offices including Singapore, Mexico, Taiwan and Bulgaria by the end of 2017 increasing their footprint across EMEA, APAC and the Americas

Andras Vigh, Blue 449 Global Brand President said “Our Blue 449 journey started only 19 months ago but over 18 years ago for Optimedia and 13 years ago for Match. By bringing together the brands we are creating a unique agency that is truly scaled with our “Open Source” philosophy. Our focus this year has been to create a consistent global footprint and an aligned name. Blue 449 will help us to drive our product and our clients’ businesses, to live up to our mantra that we are always in beta and continue our innovation in creativity and data through media. Exciting times ahead.”

“We are bringing the best of two agency cultures together to best serve both our clients, as well as our employees worldwide,” said Dave Ehlers, CEO of Optimedia US. The energy of the Blue 449 brand is contagious and we are fired up for the world to see more customized client services with a renewed focus on data and content, as well as trust, talent and transformation.”

John Preston, CEO Match Media said “Match was acquired by the Publicis Groupe in June 2015. One of the reasons we partnered with Publicis was to be part of Blue 449. Our entrepreneurial spirit continues as we are part of a relatively new global brand that embraces the intersection of data and ideas. This next evolution of Match as Blue 449, further powers us as a global brand that provides our people with unified purpose. It brings to our client partners a more worldly view of media along with access to the latest technology and a suite of world class platforms and tools. Our management team remains unchanged and James Simmons our COO and I will continue to lead the agency. We will proudly open our doors to business on the 9th January as Blue 449.”

About Publicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

About Blue 449

Blue 449 (www.blue449.com), the Open Source Media Agency is one of the five brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organisations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 14 markets, 22 offices and will expand further during 2017. It employs over 1200 employees.

We are one agency, many territories, no boundaries. Twitter @blue_449

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