Publicis Healthcare Communications Group Adds Rosetta’s Healthcare Business

The new entity will be called Razorfish Health, as Rosetta’s healthcare business merges with Razorfish Healthware in the U.S.

Publicis Healthcare Communications Group (PHCG), the healthcare division of Publicis Groupe, announced today that a segment of Rosetta’s healthcare business joins its network to further strengthen PHCG capabilities for clients in health and wellbeing.

The engagement, creative, and media segment of Rosetta’s healthcare business will merge in the U.S. with PHCG’s existing agency, Razorfish Healthware. The name of the newly combined agency is Razorfish Health. Rosetta’s healthcare business related to commerce, enterprise technology platforms, and growth strategy consulting will remain at Rosetta aligned under its East Region.

Shannon Hartley, who previously led Rosetta’s Healthcare Industry Group, is named Managing Director of PHCG’s newly formed Razorfish Health, taking over the U.S. operations. Razorfish Health will report to PHCG Group President Janet Winkler, who also oversees North American operations of Saatchi & Saatchi Wellness, in-sync Customer Insights, Discovery USA, Maxcess, and Verilogue.

Nick Colucci, CEO of PHCG, said: “As health and wellness clients grapple with the accelerating transformation of healthcare in a digital world, the new Razorfish Health is ideally positioned to bring its combined expertise in engagement, innovation, and technology to deliver better health outcomes for our clients.”

About Publicis Health

Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good. With more than 5,000 employees around the world, Publicis Health manages 17 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy and Verilogue.

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