Publicis.Sapient Digital Pioneers – DigitasLBi, Razorfish and SapientNitro – All Named Leaders in Gartner’s Magic Quadrant for Global Digital Marketing Agencies

Publicis.Sapient, the world’s most advanced digital transformation platform, is honored to have all three of the platform’s digital agencies positioned as Leaders in Gartner’s Magic Quadrant for Global Digital Marketing Agencies, 2016. The recognition points to the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment.

Purpose-built for a digital world, the Publicis.Sapient Platform combines and connects the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, with the experienced consultants and technologists with deep industry expertise from Sapient Consulting. In addition to extending the individual capabilities of each of its brands to deliver even greater client impact, the Publicis.Sapient platform has the ability to dynamically configure, leveraging the collective capabilities of the brands to help clients as they move beyond considering digital an extension of their business and put digital at the core of their operations.

“The market now demands that companies transform themselves into fully digital enterprises, rethinking and reconnecting key business activities that together change the basis for competition and lead to step change improvements in performance,” said Bill Kanarick, chief strategy officer, Publicis.Sapient. “We’re honored to see SapientNitro, DigitasLBi, and Razorfish each named as a Leader by Gartner and look forward to continuing to partner with our clients as they seek to redefine their businesses in the digital era.”

For the report, Gartner analyzed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on their completeness of vision and ability to execute, including fifteen criteria ranging from strategy and innovation to marketing execution and customer experience.

The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise, implementing digital marketing programs driven by data and analytics.”

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Publicis.Sapient

Publicis.Sapient, the Digital Business Transformation hub of Publicis Groupe, is purpose-built to help clients reimagine their business for the digital age, helping ensure what they do has a material impact on their business performance and the experience of their customers. Publicis.Sapient houses SapientRazorfish and Sapient Consulting — bringing leading digital pioneers, experienced consultants, cutting-edge technologists, and industry experts to partner with our clients.

Contact
John Casey          SapientRazorfish          +1 (917) 683-8190                jcasey3@sapient.com
Geoffrey Whitehouse          Sapient Consulting        +44 (0) 7766 555 077            gwhitehouse@sapient.com

 

By continuing to browse this site, you agree to the use of third-party cookies or similar technologies designed to identify and analyze your interests. For more information and to set your privacy preferences, click here.