(Paris) There are much positive news that testify to the vitality of the Group and are very encouraging. Starting with digital, which now accounts for 42% of our revenue and is growing by more than 9%, as well as the great victory of the Samsung competition.
(Asia Pacific) BBH Asia Pacific launches Halloween Instagram game for Chupa Chups
(Canada) Saatchi & Saatchi Canada exposes unusual phobias with arresting campaign for Toronto After Dark Film Festival
(Philippines) Ace Saatchi & Saatchi joins PLDT-SMART Foundation in Tribute to Teachers
(United-Kingdom) Publicis London & Renault UK unveil ‘interesting ride’ idents to support The Jonathan Ross Show sponsorship
(LONDON) RENAULT UK IS SUPPORTING ITS SPONSORSHIP OF ITV'S THE JONATHAN ROSS SHOW WITH A NEW SERIES OF IDENTS THAT FEATURE ITS CROSSOVER CAPTUR MODEL. THE IDENTS, CREATED BY PUBLICIS LONDON, LINK THE RENAULT CAPTUR'S SPIRIT OF ADVENTURE WITH SHOW'S RANGE OF GUESTS AND INCREDIBLE STORIES BY INTRODUCING THE IDEA 'GET READY FOR AN INTERESTING RIDE'.
(United-Kingdom) The UK public creates burgers to join Mcdonald’s UK iconic burger Menu for first time ever
A TV and national press campaign, created by Leo Burnett, announces the winning burgers’ arrival on the McDonald’s menu. The campaign features a different burger each week for five weeks, created by the winners of the nationwide ‘My Burger’ competition, giving people the opportunity to have their dream beef burger feature on McDonald’s iconic menu – and marketing a restaurant first in the UK.
awards / ranking
(United-States) Spark’s John Muszynski and Mediavest’s Robin Steinberg selected for the 2014 Adweek 50
2014's MOST INFLUENCTIAL BUYERS, SELLERS AND MARKETERS
(United-Sates) MediaVest's Christine Merrifield Named TVWeek's Media Buyer of the Year 2014
TVWeek names its Media Buyer of the Year. It's Christine Merrifield. She's President, Investment, Activation and Operations for MediaVest USA. Though she has a traditional media background, Merrifield has been on the leading edge of media dealmaking in the digital arena as she partners companies such as Google with MediaVest's blue-chip lineup of clients, from Honda to Walmart to Coke. She helps shepherd billions of dollars in media spending.
case studies / research
(United-Kingdom) 33% of mums have switched supermarkets in past 6 months, finds Mumsnet and SMG Survey
(United-Kingdom) Europe’s top companies still struggling to embrace challenges and opportunities of social media, finds new MSLGROUP report
(United-States) The Mobile-Video Conundrum
The Mobile-Video Conundrum
(United-States) The Pitfalls of Influencer Marketing