Publicis Groupe Acquires Turner Duckworth.Leading Design Agency to Become Part of Leo Burnett Worldwide
(Paris) Publicis Groupe announced today the acquisition of Turner Duckworth, a leading design and branding agency.
Adobe and Publicis Groupe Team Up to Deliver First Always-On Global Marketing Platform
(Paris and San Jose) Publicis Groupe and Adobe today announced a strategic partnership to deliver the Publicis Groupe Always-On Platform tm, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client's marketing efforts.
(Sweden) DigitasLBi in the Nordics Launches World-First for Volvo Cars
(Gothenburg) Global marketing and technology agency DigitasLBi has created an innovative digital campaign to launch the all-new Volvo XC90. The campaign aims to the find first owners of the 1927 XC90 First Edition, the first Volvo car ever to be exclusively sold online.
(United Kingdom) Superdrug to Deliver a Better Online Shopping Experience for Customers with Sceneric and hybris software
(London) Sceneric, a leading web and e-commerce consultancy, today announced it has helped launch the new e-commerce platform for Superdrug, one of the UK’s leading health and beauty retailers. Based on the hybris B2C Commerce Suite, the new platform enables Superdrug to deliver a richer, state-of-the-art, omni-channel shopping experience for customers.
(China) Saatchi & Saatchi Shanghai and Buickreach parents with “Growing With Kids”
“Parenting” is one of the greatest topics of concern to Chinese families. The relationship between parents and offspring is deteriorating due to lack of time, resulting in an almost totallack of company.
(United-Kingdom) Mojo Launches New Rid Campaign to Reinvigorate the Brand
Publicis Mojo Brisbane launches a new campaign ‘The RID Amazon DT Challenge’ to reinvigorate the iconic Aussie brand.
(Philippines) The Philippines Goes #CrackerCatchin with Hansel Crackers
In a new campaign for Rebisco’s Hansel Crackers, Ace Saatchi & Saatchiand the Philippines Parkour & FreeRunning Association encourages fans of this popular Philippine snack to play with their food by catching the crackers in their mouths in variety of creative ways.
ASB has launched a new marketing campaign that acknowledges the truth of how many people feel about managing their money, and aims to make it easier by highlighting a range of products, services and practical money tips.
awards / ranking
(Brazil) Hugo Rodrigues Among The Most Prominent Brazilian Ad Agencies Professionals
(Sao Paulo) Hugo Rodrigues Among The Most Prominent Brazilian Ad Agencies Professionals
(United-States) Shannon Hartley Shines in PharmaVOICE 100
NEW YORK, August 21, 2014-- Publicis Groupe customer engagement agencyRosetta today announced Shannon Hartley, Managing Partner and Healthcare Industry Group Leader, has been featured in the 2014 edition of PharmaVoice 100, which recognizes the most inspiring people in the life-sciences industry. Those chosenfor this elite group are leaders in research and development, marketing, technology, creativity, strategy and medicine.
(SINGAPORE) – Apac Effie, The Global Symbol Of Marketing Effectiveness Excellence For The Asia Pacific Region, Announces Jarek Ziebinski, Chairman And CEO Of Leo Burnett Asia Pacific, As The Awards Chairman For The 2015 Awards.
case studies / research
(United-States) LiquidThread Launches Agile Marketing Newsroom During 2014 World Cup
MIAMI, FL – September 5, 2014 – LiquidThread, the branded entertainment division of media agency Starcom MediaVest Group (SMG), launched its agile marketing newsroom during one of the most important recent events in Latin America and the world, the 2014 World Cup in Brazil, delivering market firsts for its clients in the region including Samsung and The Coca-Cola Company. LiquidThread’s newsroom is powered in part by CONTENT@SCALE, SMG’s agile marketing solution that uses real-time data to allow brands to sense and respond at scale. LiquidThread’s News Bureau, headquartered in Miami with in country reporters around the region, is the largest such operation spanning 13 countries and three languages.
(United-States) New DigitasLBi Study Reveals 5% Of Americans Have Made A Purchase On A Social Media Site, Yet 20% Say They Would Consider Doing So
Brands and Social Networks Need to Provide Security, Privacy, and a Seamless Experience to Activate Growth
(Germany) ZenithOptimedia Acquires Leading German SEO Agency AKM3
London/Düsseldorf, 9. September 2014– ZenithOptimedia today announces the acquisition of AKM3, a leading SEO agency in Europe.
(United-States) Razorfish Named Global Strategic Partner by hybris software
Agency Further Accelerates Position as a Leading Commerce Player Following Publicis Groupe Acquisition of Crown Partners
(Australia) Val Morgan Outdoor in Partnership with Starcom MediaVest and Videology Pioneer The Future of Digital out of Home Trading
The future of digital out of home trading has arrived with the announcement today that Val Morgan Outdoor inventory across the PumpTV network is being programmed and traded automatically based on real time audience viewing metrics.This ground breaking initiative marks a world first and was made possible through collaboration between Val Morgan, Videology, Starcom MediaVest Group and their clients Optus, GIO and Subaru. It marks a paradigm shift for the digital out of home industry, delivering targeted advertising to the right audience at the right time, whilst also improving implementation efficiencies.With digital video content in high demand, the addition of the PumpTV network to the pool of video inventory available gives advertisers the opportunity to target an audience of active shoppers, just moments away from purchase with a fully automated trading platform based on targeted audiences.The ability to make Val Morgan inventory available through the Starcom MediaVest Group Video platform is powered by Videology. Enhanced data and insights from Val Morgan’s audience detection data is used to serve targeted addressable digital out of home video ads. Ad serving parameters based on time, place, context and audience increase media value, drive efficiency and enhance accountability.Anthony Deeble, Managing Director of Val Morgan Outdoor and Chairman of the DPAA commented: “This new initiative marks a truly ground breaking leap forward for digital out of home. It allows advertisers to implement campaigns with the simplicity of automated and programmatic trading whilst delivering a targeted out of home audience measured in real time. Digital out of home now becomes part of screen strategy, alongside TV, digital, cinema and mobile.”“This game changing initiative increases agency efficiencies by consolidating screen media in one interface,” adds Jason Tonelli, Executive Director of Digital at Starcom MediaVest Group. “This approach enables our clients to be much more relevant and personalised in the experience they deliver to the customer, extremely close to the point of sale, in a programmatic way – and doing this in a scalable fashion.”“Videology’s technology was built to support the needs of brand advertisers in the converging world of television and video. While we’ve seen tremendous growth across online video, mobile and connected TV, we know that the scope and possibility of connected screens is still evolving,” said Sarah Wyse, Managing Director, Videology ANZ.“That’s why partnering with Val Morgan Outdoor and Starcom MediaVest Group to deliver the next frontier of addressable screens—outdoor advertising—is so exciting. Our screen-agnostic technology combined with Val Morgan Outdoor’s audience detection data, scale and reach will enable 1-1 marketing to out-of-home consumers for the first time ever in Australia.“
Kevin Roberts @KRConnect to become Exec. Chairman @Saatchi_Sisomo & "Head Coach" of Publicis Groupe as of Jan 1, 2015 http://t.co/CY7kM89rBR
latest facebook post
The Publicis Groupe Supervisory Board announces its 2018 strategic directions, the creation of the "Directoire+" and several new nominations or promotions : http://bit.ly/1phCnfnmore
(United Kingdom) Starcom MediaVest Group Wins International Account For Buyagift
London— 9th September 2014: Starcom MediaVest Group (SMG), has today announced it has been appointed to handle the international PayPerClick (PPC) and digital activity for Buyagift, the luxury gift provider.
(United-States) Biopharma’s Premier Cloud-Based and Mobile Sales-Force–Focused Decision Support Tool Now Available
Publicis Touchpoint Solutions Launches T-App™
events / speeches
(Philippines) Ace Saatchi & Saatchi Is 65!
Ace Saatchi & Saatchi has reached a major milestone, marking its 65th anniversary in the Philippines. It began as Ace Advertising on 12 August 1949 and became Ace Compton in 1964.In 1982, it partnered with Saatchi & Saatchi and has been part of the global Network ever since.
(United-Kingdom) ZenithOptimedia appoints Grant Millar as UK Chief Executive
ZenithOptimedia has hired widely respected industry leader Grant Millar to head up the agency group in the UK as Chief Executive Officer.
(United-States) MSLGROUP Hires Andrew Silver to Lead its New York Office
TOP EDELMAN EXECUTIVE BRINGS DECADES OF EXPERIENCE INCLIENT SERVICE, CONSUMER MARKETING AND TECHNOLOGYNEW YORK, September 10, 2014 -- MSLGROUP, Publicis Groupe’s strategic communications and engagement network, has hired Andrew Silver as Managing Director of its New York office.
(United-States) Dan Connolly Promoted to President of LEVEL Studios
SAN JOSE, August 28, 2014 –LEVEL Studios, a digital marketing agency within the Publicis Groupenetwork, today announced that Dan Connolly has been named President.Connolly has been overseeingLEVEL Studios as Partnersince the agency separated from Rosetta last year.
(Singapore) ZenithOptimedia strengthens its Analytics Offering by Hiring Raymond Au as Head of Analytics for the APAC Region
08.09.2014 SINGAPORE As Part of its Live ROI positioning, ZenithOptimedia has furtherstrengthened its analytics offering by hiring Raymond Au as Head of Analytics, APAC.Raymond is a veteran in the Data and Technology space, with more than 25 years’ experience. For the last eight years, he has been driving Big Data and Analytics solutions for Oracle. Prior to Oracle, Raymond worked at SAS Institute and Ion Global focusing in the area of Analytics and E-commerce.
(India) ZenithOptimedia hires Hari Krishnan as Managing Director, India
ZenithOptimedia Group today announced the appointment of Hari Krishnan as Managing Director, ZenithOptimedia India. Based out of Gurgaon, he will be taking charge of ZenithOptimedia's pan-India operations.
(United-States) Scott Reese Joins Rosetta as Executive Creative Director in Healthcare
NEW YORK, September 3, 2014 –Publicis Groupe customer engagement agency Rosetta today announced that it has hired Scott Reese as Executive Creative Director in its Healthcare Industry Group. The widely recognized award winner and industry speaker will help lead insights-‐driven creative execution across all of Rosetta’s Healthcare clients and serve as a member of theagency’s Healthcare Leadership Team. He will report toChief Creative Officer, North America Alexander Maherniaand Managing Partner, Healthcare Industry Group LeadShannon Hartley. He will be based in Rosetta’s New YorkTribeca Office.
(Latin America) ZenithOptimedia creates lead role to drive digital in Latin America
Philippe Seignol has been promoted to the newly created role of Head of Digital, ZenithOptimedia, Latin America, and has also been made Managing Director, Performics, Latin America.
(United-Kingdom) DigitasLBi appoints Scott Ross as UK Chief Technology Officer
(London) DigitasLBi has appointed Scott Ross as Chief Technology Officer, UK.Ross joins DigitasLBi from Critical Mass in Toronto with responsibility for driving the agency’s technology strategy and working to help businesses transform themselves for the digital age.
(France) Publicis Consultants Restructures its PR offering
En fusionnant ses équipes social media, PR corporate et PR consumer, Publicis Consultants renouvelle son offre et accélère sa digitalisation.