(Australia) Diageo Australia and Leo’s celebrate quality time with mates with thelaunch of Bundaberg Rum Lazy Bear campaign
Just in time for summer, Diageo Australia is launching a new television commercial(TVC) and through the line campaign to support the launch of a refreshingly differentpre-mixed drink from Bundaberg Rum, Lazy Bear.
(USA) The Partnership for Drug-Free Kids works with Razorfish Health to launch a campaign seeking to educate doctors about when to prescribe opioids
The Partnership for Drug-Free Kids worked with Razorfish Health to launch Search and Rescue, a campaign that seeks to educate physicians lacking information about when it's okay to prescribe opioids at a time when addiction rates are rising. The FDA provided grant funding to the campaign.
(UAE) Humourous Shorts by Saatchi & Saatchi ME showcase Isuzu’s Diesel Power In Saudi Arabia
DUBAI: Isuzu’s digitally-led campaign, Isuzu Diesel Power, that had kicked off in March 2016, has engaged over 3 million people to date, and has grown Isuzu’s following by 45 percent in Saudi Arabia. One of the most interesting aspects about the Saatchi & Saatchi Dubai created campaign is its investment in social media channels to distribute the 10 short films that are part of the campaign.
(UAE) Saatchi & Saatchi Dubai uses social media influencers to interpret Cadillac XT5's "Pursuit of Next"
DUBAI: The Cadillac XT5 represents the brand’s take on the crossover segment. It’s a car designed and crafted to help you master whatever lies ahead. Created by Saatchi & Saatchi Dubai, the three videos shows passionate individuals who dared to try something new and to pursue their calling.
awards / ranking
(Australia & India) SapientNitro Melbourne & SapientNitro India have both won a Bronze Spike Award
2016 Spikes Asia Winners - Congrats to SapientNitro Melbourne and SapientNitro India for winning a Bronze for their respective campaigns:Three seconds that revolutionized retail& Troublemakers
(Australia & UK) 3 Silvers & 2 Bronze for SapientNitro at Kinsale Sharks awards
Congrats to SapientNitro Melbourne and SapientNitro London for being awarded at Kinsale Sharks awards (2 Bronze and 3 Silvers ).• agency: SapientNitro, Melbourne campaign: “We" - A Film Created by Cadbury’s Marvelous Creations for Mondelez International – Bronze• agency: SapientNitro, Melbourne – campaign: The Australian Crowd–Coloured Short Film: Mondelez International – Silver• agency: SapientNitro, Melbourne – campaign: ChocPlusWhat? For Mondelez International – Silver• agency: SapientNitro, London – campaign: “SpeakEmoji" for SapientNitro – Bronze and Silver
(USA) MMA 2016 Global Smarties™ Awards Honor Most Creative, Innovative and Effective in Mobile Marketing
NEW YORK - September 27, 2016: Creativity, strategy and innovation from marketing, media, technology and agency organizations from around the world were on display last evening with the Mobile Marketing Association (MMA) when they announced the 2016 Global Smarties™ Awards, honoring the teams and talent behind the year’s most innovative and effective marketing campaigns.
case studies / research
(UAE) Arc MEA shares PeopleShop insights for the Middle East
Dubai: Retail environments, brands and communication tools seem to push people down a funnel, trying to get them to act in a predictable and pre-designed manner. This is not the right approach to winning the hearts and minds of shoppers. What if instead of ‘herding’ them, we ‘help’ them? What if we reframe the conversation with shoppers?
(UAE) Time to Rethink the Importance of Big Data - Ahmad Abu Zannad, Regional Strategy Director, Leo Burnett MEA
Dubai: There are many instances where big data, and consequently, message personalisation, regardless of how accurate these may be, simply don’t work. What’s really unfortunate is that most marketers have chosen to put aside an entire scientific field that can guide them as to when to personalise, and when not to, because they are much too fascinated and distracted by the lure of data maps, personalisation, engagement, and interactivity.
(USA) 5 Things You Need To Know About Millennials And Health
Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations’ saggy-old butts. That’s because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they’re living their best lives.
(USA) The Future is Vertical
It was only a matter of time, but vertical video just solidified its place in our newsfeeds with Facebook’s latest update. Previously, Facebook users and advertisers were encouraged to post videos in either the traditional widescreen (16:9) or square (1:1) aspect ratios, but recently Facebook has officially jumped onto the vertical video bandwagon.
Congrats to MSLGROUP being named 2016 Regional Consultancy Of The Year In Asia-Pacific (via The Holmes Report): http://bit.ly/2dCbUfYmore
events / speeches
(USA) AEM Community is the Heartbeat of EVOLVE 2016
Most conferences are about listening. Listening to keynotes, listening to breakout sessions, listening to vendors. EVOLVE is different. It’s not about just sitting there listening and taking half-hearted notes. It’s an active conversation. You are the conversation. The Adobe Experience Manager (AEM) community is an awesome, tight-knit group that shares and learns from each other, and this is what drives EVOLVE.
(Germany) Horst Wagner is Germany’s Chairman of Publicis Communications - Country Leadership Team (CLT) is extended by Chief Talent Officer Manuel Justus
Horst Wagner has been appointed Chairman of Publicis Communications in Germany. The 62-year-old is responsible for the results of the entire agency division with immediate effect.