(UK) New trust campaign from McDonald's UK looks to dispel the myths about its beef burgers
McDonald's UK launches a new integrated campaign to drive trust in the brand. Developed by Leo Burnett London, the ad aims to increase peoples' trust by addressing their food concerns, showing them that McDonald's uses only good cuts of beef with nothing added during the process of making, or cooking the patties
(UK) Nescafé Gold Blend debuts new ad campaign by Publicis London
Publicis London has created a new ad campaign for Nescafé Gold Blend that aims to reconnect consumers with those too often missed olden opportunities in life
(Peru) 'Stripper': Peruvian campaign from Quorum Saatchi & Saatchi highlights plight of Firefighters
Peru is one of the few countries in the world were the state does not finance firefighter departments.
(Israel) Taking Food Porn to a new level with #Foodography
BBR Saatchi & Saatchi have created a modern campaign, engaging today's social society by custom-designing a set of table plates to encourage Instagram & social sharing
Qorvis MSLGROUP, the Washington, D.C, based unit of MSLGROUP, has been honored with two Hermes Creative Awards for outstanding advertising work
(Italy) Giuseppe Caiazza awarded ‘Manager of the Year' at the annual NC Awards 2015
During the 2015 NC Awards ceremony, Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy, France and head of automotive business for Saatchi & Saatchi EMEA, received the 'Manager of the Year' award.
(Malaysia) Leo Burnett Malaysia Crowned Overall Agency of the Year 2nd year in a row at A+M Awards 2015
At the sixth annual Advertising + Marketing Agency of the Yearawards in Kuala Lumpur last Friday, Leo Burnett Group Malaysia was awarded with the coveted"Overall Agency of the Year" title for the second year in a row
case studies / research
(United Kingdom) Partnership Case Study: DigitasLBi Commerce, CyberSource and Demandware
DigitasLBi Commerce is familiar with the challenges of creating global ecommerce experiences - especiallyin newer markets such as China. By working with the pre-built integration of Demandware's digital commerce platform and CyberSource's global payment Management platform, the agency’s clients get to market faster, with solutions that provide the payment options and shopping experiences that meet the expectations of different local markets.
(USA) Storyful partners with SMG's Content Solutions Group on access to cultural listening tool
SMG's LiquidThread and other content solutions are partnering with News Corp.'s Storyful to integrate services from Storyful's live, global newsroom across all of its properties and make its unique content available to all of its clients
(Canada) BCP's Former Media Operations will integrate with Starcom MediaVest Group Canada
Yves Gougoux, Chairman Publicis Canada announced that BCP’s former media operations will integrate into Starcom MediaVest Group (SMG), a global media communications world leader fully owned by the Publicis Groupe, effective immediately
(New Zealand) Govett-Brewster Art Gallery/Len Lye Centre unveils new look
New Zealand's museum of contemporary art, the Govett-Brewster Art Gallery has unveiled its new brand as it prepares to open its doors with the Len Lye Centre in July.
(Dubai) SMG MENA debuts Valleywood
On the heels of a big debut in LA in October 2014 and a successful London sequel in March 2015, an event held by Starcom MediaVest Group (SMG) and its content division LiquidThread, saw its inaugural Dubai edition on May 14
(Malaysia) Leo Burnett Malaysia Debuts Creative Council - New creative structure in line with changing needs
Tan Kien Eng, CEO, Leo Burnett Malaysia announced today, a newcreative structure which will see six senior award-winning creative directors jointly take the creative helmof the agency