publicis groupe newsflash

what's happening around publicis groupe

corporate news

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Publicis Groupe First Half 2016 Results

This first half-year has ended very satisfactorily: organic growth of close to 3%, an operating margin at 13% and a double-digit increase of our free cash flow.

campaigns

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(USA) The Community creates "Break-ups", the new TVC spot for Corona

Created out of The Community and directed by Skunk's Paul Minor, they show how one former couch potato has a talk with his sofa to say he's leaving to chase the sun and a dream and how another 9-to-5er tells his alarm clock, "It's not you, it's me" so he can hang with the sun and the moon.

(UK) "Are youready to be moved?" - the new campaign signed BBH for Virgin Media

BBH and Virgin Media celebrateUsain Bolt's 9.58 second 100M World Record, with unique 100 second film

(UK) BBH creates the campaign video #WhatIReallyReallyWant for Project Everyone

Project Everyone aims to share theUnited Nation’s global goals for sustainable development with all 7 billion people on this planet.

(Germany) Razorfish won the Automotive Brand Contest for the Audi Tinder cooperation "Be my ValenTTine"

Zu den Gewinnern zählt auch die Agentur Razorfish mit der Audi-Aktion "Be my ValenTTine". Pünktlich zum Valentinstag 2015 stellte die Digitalagentur den neuen Audi TT mit einem eigenen Profil auf Tinder ein und stellte ihn den Nutzern der Dating-App als potentiellen Traumpartner vor. Gemeinsam mit seinem Match verbrachte der Audi Traumwagen schließlich eine Probefahrt à la Valentinstag.

(USA) Miller Lite: From Kickbacks to Kick Back

All summer Miller Lite and DigitasLBi are creating ways for friends to relax together, reconnect and kick back.

awards / ranking

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(France) L'Oréal's Annual report by Verbe was named "Site of the Day" by CSSDesignAwards

Le rapport d’activité de L’Oréal, réalisé par l’agence Publicis Verbe, vient d’être élu « Site Of The Day » par les CSS Design Awards. Ce titre vient ainsi récompenser les équipes et mettre en avant les axes stratégiques choisis : page d’accueil confiée aux instagrameuses de la marque Nyx ; une conception « user centric », validée par des tests utilisateurs aux étapes-clés du projet ; un mix de contenus aux formats variés, en phase avec les usages actuels… Les CSS Design Awards mettent en avant les meilleurs sites Web internationaux et honorent la qualité du design, du code, des contenus et de l’expérience utilisateur.

case studies / research

(USA) Spredfast's Smart Social Report: Volume Five

Over at Spredfast, we just released Volume Five of our Smart Social Report. (link to download here). Each quarter our research team analyzes social trends across key industries and social networks, and shares the findings in this report.

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(France) The Digital Era and the corporation - an interpretation by Catherine Gros and Iannis Ait-Ali

Dans le dernier dossier Corporate de Stratégies, Catherine Gros, Vice-Présidente de Publicis Consultants et Iannis Ait-Ali, Directeur du développement, questionnent le nouveau paradigme de la conversation à l’heure de la digitalisation des stratégies de communication corporate. Face à ce nouveau défi, les entreprises doivent désormais privilégier le partage avec leur public pour créer de l’adhésion et de la confiance, comme en témoigne la réaction de Fleury Michon qui a invité l’ONG Foodwatch à venir visiter son usine pour faire face aux nombreuses critiques.

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(USA) MSLGROUP Defines Six Communication Drivers for the Food and Beverage Industry

PUBLISHES THE FUTURE OF FOOD COMMUNICATIONS: WINNING SHARE OF MOUTH IN THE CONVERSATION AGEBased on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age.

others

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(USA) Bestads Six of the Best reviewed by Kathy Delaney, global CCO, Saatchi & Saatchi Wellness

(New York) Bestads Six of the Best reviewed by Kathy Delaney, global CCO, Saatchi & Saatchi WellnessThis week's guest judge is Kathy Delaney, the global chief creative officer of Saatchi & Saatchi Wellness, based in New York.

(USA) 5 Things Marketers Should Consider About Pokémon GO

Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back into pop culture with Pokémon GO. Masses of people are swarming parks and sidewalks and filling up social media with their cutest and weirdest catches.

(USA) Summer Events & Shiny Objects: To Promoji or Not to Promoji

As festival season is in full swing, the MLB season is in full swing (pun intended), and other major summer sports events are just around the corner (the PGA, Olympics, etc.), brands are toying around with their favorite things: shiny objects.

(USA) Here Be Dragons

As chance would have it, my father and I both spent our 30th birthdays as brand-new residents of Boston. We were also both executing career shifts at the time. His shift was into academia from a law career in Greece. The move was instigated by a vicious Junta that disrupted and misruled the country for seven years in the late sixties. Mine–by no stretch as controversial–was from a long run as a studio artist and professor, into a practicing designer.

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new business

(Germany) PATRIZIA Immobilien builds on Publicis Pixelpark more

Publicis Pixelpark prevails against well-known competitors in the pitch and is now the international lead agency of PATRIZIA Immobilien AG in Augsburg, one of the leading property investment companies in Europe.

events / speeches

(Germany) Razorfish shakes creative codes of Cannes Lions

Daniel Bonner, CCO Razorfish and Will Sansom, Director Contagious Insider presented their data analysis of the Cannes Lions international Festival of Creativity in Berlin.

(USA) DigitasLBi Chicago Hosts Brand U for a Day of Learning and Innovation more

DigitasLBi Chicago will host Brand U Events Chicago, a two-day summit featuring intimate panels focused on innovation with some of the industry’s leading executives.

appointments

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(USA) MSLGROUP Names Erin Lanuti to Global Role as Chief Influence Strategist

WILL WORK WITH MSLGROUP AND PUBLICIS GROUPE LEADERS ON INNOVATIVE CROSS-GROUPE BUSINESS EFFORTSMSLGROUP has appointed Erin Lanuti as its first global Chief Influence Strategist reporting to Global CEO, Guillaume Herbette.

(USA) Razorfish Health Announces the Promotions of Three Account Leaders

(Philadelphia) Razorfish Health Announces the Promotions of Three Account LeadersPromotions demonstrate agency commitment to strategic thinking and client-focused delivery excellenceRazorfish Health, a uniquely-integrated health marketing agency, announces the promotion of three individuals on the Account Management team. Lisa Turzio has been promoted to SVP, Group Account Director, Sarah Bast to VP, Group Account Director and Erica Schneider to VP, Account Director. In these new roles all three will continue to report to Karl Tiedemann, EVP, Account Services.

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