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corporate news

(France) Publicis Groupe Acquires Leading Israeli Creative Agency, Glickman Shamir Samsonov in Tel-Aviv

(Paris) Publicis Groupe has announced the acquisition of a majority stake in Glickman Shamir Samsonov, one of Israel’s largest creative agencies, adding to Publicis Groupe’s presence in Israel.


(Australia) Cadbury premiers the Australia Crowd-Coloured Short Film

This week Cadbury and SapientNitro Melbourne have unveiled the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative.

(India) Tata Sampann talks about embracing natural goodness in our daily meals in a new integrated campaign #GoodnessKiShuruaat

MUMBAI: Tata Sampann, part of Tata Chemicals Ltd., has launched an integrated campaign to promote its newly introduced spices amongst the Indian homemakers. With an aim to penetrate the Indian spices market, the company has partnered Leo Burnett to create integrated communication that will run across TV, print, digital and retail platforms.

(Germany) Fighting against child labour

There are 168 million working children worldwide, including 85 million in hazardous work surroundings. In the fight against this unbearable shame Nobel Laureate Kailash Satyarthi and his organisation "Global March Against Child Labour" appealed to Germany for more support. Publicis Pixelpark spontaneously decided to remedy this situation and developed a campaign against child labour. The starting signal was given on November 20, United Nations' (UN) Universal Children's Day.

(UK) McDonald’s UK launches fun new festive campaign with a twist

New campaign focuses on the special moments created by the traditional journey to Christmas and encourages the people of Britain to sing-along.

(Argentina) Del Campo Saatchi & Saatchi Buenos Aires launch new campaign for ‘Andes Hagglers’

There’s one thing in life that money can’t buy: time. Now Andes beer is going to teach you how to negotiate it: Del Campo Saatchi & Saatchi Argentina presents: ‘Hagglers’.The new TVC campaign for Andes beer, shot by Milton Kremer and produced by Agustín Alberdi and Adrián D’Amario at Landia Production.

(Italy) Bauli and Saatchi & Saatchi Italy illuminate the magic of Christmas

You know it’s Christmas in Italy when the Pandoro Bauli ad is on air, it’s a traditional ritual, joyfully awaited by adults and children of all ages. The much-loved Veronese confectionery company always honors this festive tradition with commitment and pride to all Italian people.For Christmas 2015, the agency has created a spot dedicated to the magic and emotion of Christmas, in keeping with the Bauli mantra ‘Made with heart’, and the agency ethos of ‘Lovemarks’.

awards / ranking

(Poland) SMG Poland named Media Agency of the Year at Mixx Awards 2015

SMG Poland was awarded the title of the Media Agency of the Year in the Mixx Awards 2015, the most important competition of the interactive industry. The jury appreciated the agency for business development, with the special consideration of the digital area, new-business successes and awards in Effie Awards.

(USA) Leo Burnett receives more than any other network at the 2015 Epica Awards

Leo Burnett received 13 Gold, more than any other agency, 15 Silver and 8 Bronze at the 2015 Epica Awards. The network also took 2nd place for Network of the Year

(Israel) BBR Saatchi & Saatchi named Israel's 'Agency of the Year'

BBR Saatchi & Saatchi has been awarded 'Agency of the Year' by Globes, Israel’s leading financial newspaper, in its annual advertising agency ranking. The star of the agency’s long standing campaign for Unilever Branflakes graces the cover of Globes, which selected BBR Saatchi & Saatchi’s 'My New Face' campaign for Life's M6 Razorblades as 'Campaign of the Year'.

(USA) Leo Burnett wins more gold than any other network at EPICA Awards

Leo Burnett received 13 Gold, more than any other agency, 15 Silver and 8 Bronze at the 2015 Epica Awards. The network also took 2nd place for Network of the Year.

(Romania) Publicis Romania - the most awarded agency at the Internetics Festival

This year, during the 15th edition of Internetics Festival, Publicis Romania was the most awarded agency, receiving 8 awards. Internetics is one of the biggest Romanian advertising festivals that celebrates the best digital campaigns launched by local agencies.

(USA) SapientNitro Named to Advertising Age’s 50 Best Places to Work in Advertising & Media

SapientNitro, part of Publicis.Sapient, today was named one of the 50 Best Places to Work 2015 in Advertising & Media by Advertising Age, climbingtwelve spots to #17 in this year’s rankings. SapientNitro was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design

(USA) Leo Burnett wins two Grand LIAS at 2015 London International Awards

Leo Burnett Chicago was honored with the Integration Grand LIA for the campaign that stole the show at the Sugar Bowl - Allstate’s “Social Savvy Burglar” featuring the Mayhem character. Leo Burnett Argentina’s “Safety Truck” for Samsung won the Grand LIA for Billboard, demonstrating that a brand-building campaign that fused the power of innovation with creativity has the potential to save lives.

case studies / research

(France) MSLGROUP Points to a New Era of Sustainable Business

Two weeks before world leaders convene at the United Nations climate change conference (COP21)in Paris, to negotiate an agreement on climate, MSLGROUP has spotlighted the voices of globalleaders, Millennial change-makers and sustainability experts who are leading the momentum towardssustainable development and sustainable business.

(UK) Two thirds of people living in top digital markets will own a smartphone by 2018

66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today. In 47 leading countries* smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and it will reach 55.7% this year.


(USA) Where Are They Now? Five Themes from CES 2015

Each year CES brings with it a list of promised themes and buzzwords to propel brands, marketers, and consumers into the year ahead. But not everything on the showroom floor is accepted by the marketplace. And many of the products on display don’t come to fruition as quickly as predicted.

(USA) Who I’m Giving Thanks To This Year (and it’s not to my “employees”)

This month, DigitasLBi placed in AdAge’s annual “Best Places to Work,” ranking as a top ten company. It is particularly rewarding because over half of the companies in the top ten list had employees of 100 or less (DigitasLBi work force hovers around 2,000 in the United States). This suggests to me three things.

(USA) SapientNitro Delivers State-Of-The-Art Digital Platform to MGM Resorts

SapientNitro, part of Publicis.Sapient, announced today that it has helped MGM Resorts International (NYSE: MGM) launch a new omni-channel marketing and commerce platform to extend the world-class experience of MGM. Resorts’ properties to its online and mobile touchpoints.

(Romania) Publicis Worldwide launches Nurun Romania

The launch of the new agency comes in the context of the reconfirmation of Publicis Romania’s digital department performances, the Most Awarded Agency Internetics 2015 edition, with 8 trophies in categories like Web, Mobile, Interactive Campaigns and Best Use of Technology.

(USA) Saatchi & Saatchi Earns Top Marks in 2016 Corporate Equality Index

Saatchi & Saatchi Los Angeles, Saatchi & Saatchi New York, and sister agency, Team One earn 100 Percent on Human Rights Campaign Foundation’s Fourteenth Annual Scorecard on LGBT Workplace Equality Saatchi & Saatchi, one of the world’s premier advertising agency networks, proudly announced that Saatchi & Saatchi Los Angeles, Saatchi & Saatchi New York and Team One all received a perfect score of 100 percent on the 2016 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. The three agencies join the ranks of 407 major US businesses that also earned top marks this year.


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new business

(India) Leo Burnett wins General Mills

MUMBAI: Leo Burnett has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch, with most top agencies participating.

(UK) McDonald’s UK launches fun new festive campaign with a twist

McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit.Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey to their final festive destination. The campaign, which is the latest iteration of the brand platform ‘Good Times’, is centred around a new advert that explores this classic festive tradition - the journey to Christmas - and the role that McDonald’s plays during these memorable trips.

(Singapore) Scoot appoints Performics as global media agency of record

Scoot has appointed Performics, part of ZenithOptimedia, as agency of record to manage its global media communications business both offline and online. The contract will take effect from 1st December 2015 and transition of account for all markets will be completed by end January 2016.

(Germany) Saatchi & Saatchi Network Wins at 2015 Epica Awards

Campaigns from Saatchi & Saatchi China, Del Campo Saatchi & Saatchi Spain, Saatchi & Saatchi London and the Ukraine office have picked up awards at the 2015 Epica awards for clients including; Changyou, Chelsea Football Club and Procter & Gamble.Saatchi & Saatchi London were awarded 3 Golds for; Rekorderlig ‘Silver Skaters’; Pampers ‘Poo Face’; and Chelsea Football Club ‘Get me a Sponsor’.

(Germany) Publicis Pixelpark advertises life-sized wild cat in 3D painting

Publicis Pixelpark, long-term agency partner of BUND, supported the project "Wild cats' jump" with ads, billboards, banners, a micro-site, social media activities and digital content. The message: more habitats for wild cats in Germany!

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