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Publicis One Announces its Global and Regional Leadership

(Paris) Publicis One announced its global and regional leadership, nominated by Jarek Ziebinski, global CEO, Publicis One is the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof in about 50 countries. With more than 7,500 employees, the Publicis One operation is spread across Latin America, Europe, Middle East, Africa and Asia.

Publicis Groupe Announces The Publicis90 Shortlist

(Paris) To celebrate its 90th anniversary, Publicis Groupe has launched Publicis90, a global initiative to support 90 start-ups or promising projects in the digital field.

Publicis One Announces its Local Leadership in Philippines

(Manila) Publicis One announced today its local leadership in Philippines, nominated by Nicolas Menat Regional CEO. Raymond Arrastia has been appointed CEO, Jennifer Santos has been appointed Chief Media Officer, Abraham Alvero will be CFO and Leah Carag-Ocampo will be CTO of Publicis One Philippines.


(Australia) Ardmona and Leo Burnett Melbourne challenge Aussies to #buyhomegrown tomatoes from our “golden soil”

Ardmona and Leo Burnett Melbourne are giving more meaning to a song we’ve heard a thousand times before, yet probably don’t even remember the words to – the Australian National Anthem. They’ve produced a heartfelt film featuring Aussie tomato growers and their families that modernises Advance Australia Fair, giving the words renewed relevance.

(France) « Dare and Stage » by YSL Beauty and Razorfish, the first luxury magazine made for Instagram

YSL Beauté et Razorfish challengent l’Instagame et dévoilent le plus luxueux, unique etsurprenant des objets : Dare & Stage, le magazine conçu pour Instagram par YSL beauté.

(India) L&K Saatchi & Saatchi creates a new TVC for Jockey

Aren’t there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can’t hold yourself back. Jockey India’s latest film captures those mornings when you can’t help yourself, but start moving spontaneously.

(Italy) Acqua Vitasnella and Saatchi & Saatchi Italy develop wellnessprogramme aimed at all Italian women

To be oneself is a question of choice, however small, yet we all have the power to change ourlives for the better. With this as a starting point, Acqua Vitasnella invited three women ofdifferent ages to improve their mental and physical balance through a 3 month trial, backed bya team of personal trainers, nutritionists and life coaches.

(United Arab Emirates) Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with ‘Safety Delivered’ initiative

Freedom Pizza – one of the most popular pizza companies in the UAE - is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and behaviour on and off the roads.

(Poland) Saatchi & Saatchi’s new app turns up volume of support for Amnesty International whenever your phone is on silent

Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, have launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way.

(Hungary) Saatchi & Saatchi Budapest and CIB Bank create 120 year-old ATM

Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest.In April 2016, Nagykörút (Grand Boulevard) was the focus of the program, which turned 120 years old.

(USA) VocaliD and Saatchi & Saatchi New York Demonstrate the Power of Voice Through Innovative Storytelling Experience

VocaliD, an innovative company that is pioneering the customisation of digital voices for peoplewith speech impairments, has tasked creative agency, Saatchi and Saatchi New York to createa new marketing campaign that will drive awareness and encourage people to share theirvoice.

awards / ranking

(China) Publicis.Sapient China announces 8 Digital A-listers

Campaign Asia recently announced its list of the best digital professionals in China and eight of P.S China’s staff have been called out as industry heroes.Now in its third year, the annual list “is a ‘who’s who’” of the names and faces of the digiterati expected to make “significant contributions for years to come.”

(China) Razorfish Hong Kong and Nike Win MARKies Award

Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, today celebrates a win at Hong Kong inaugural MARKies Awards, Marketing magazine’s annual celebration of creativity, effectiveness and media execution.

(USA) “To The Point” – Taco Bell Mobile Order App Wins Best in Category

DigitasLBi is a 20th Annual Webby Award Winner for the Taco Bell Mobile Ordering App in the Advertising: Food & Beverage category.

(China) Saatchi & Saatchi Hong Kong won 1 Gold, 1 Silver & 3 Bronze at 2016 MARKies Awards

At the 2016 MARKies Awards held at The Mira Hong Kong, Saatchi & Saatchi Hong Kong received 1 Gold, 1 Silver & 3 Bronze.Cityplaza: ‘Live Happy’ won 1 gold & 1 bronze in the ‘Best Idea’ category and 1 bronze in the ‘Best use of Print’ category. The campaign created a gigantic ball pit called ‘Sea of Happiness’ in Cityplaza - one of the oldest and biggest malls on Hong Kong Island - to allow kids and adults alike to dive into it.

(Argentina) A Great Night for Del Campo Saatchi & Saatchi at The Wave Festival in Rio de Janeiro

At the recent edition of The Wave Festival 2016 held in Río de Janeiro Brazil, the Argentine agency Del Campo Saatchi & Saatchi, led by Executive Creative Director Rafael Santamarina, Juan Pablo Lufrano and Ariel Serkin, shone with 1 Grand Prix, 3 Gold, 2 Silver and 1 bronze for their clients AB InBev and The Coca-Cola Company.

(Denmark) Saatchi & Saatchi Nordic win The Webby People's Voice Award for Siri-ous Safety Message

'Siri-ous Safety Message', an innovative Toyota campaign from Saatchi & Saatchi Nordic aimed at promoting road safety by discouraging people from texting while driving, has won the prestigious honour of People's Voice Award at the 2016 Webby Awards.


(Germany) Publicis Pixelpark starts Artificial Intelligence Division

Machine Learning is essential in future Marketing


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(USA) #RIPRelevance: 3 Rules to Help Brands Avoid Condolence Fails more

It feels like we’ve been losing cultural icons—legends, really—at an accelerated rate lately. Something most brands didn’t need to concern themselves with for the most part, up until social media hit critical mass. Now each time the news breaks of a famous person’s death, our feeds are immediately filled with tributes, outpourings of sadness and yes—the dreaded “branded condolence.”

A Tribute to Prince: Goodbye to this Fabulous Roman Candle more

We are orphaned almost weekly in the news. That is at least a part of what hits us when we find famous deaths in our feeds, on our TVs and in the papers. Our mothers and fathers are dying. It’s us next.

A Non-Developer’s Take on f8 more

Facebook’s annual developer’s conference f8, aka “Fate,” took place over two days, including two keynotes, and focused on Facebook’s 10 year roadmap. This was the first year agency partners were invited, and with the vast majority of attendees being developers or publishers it felt like an insider’s view to how Facebook’s products are impacting others’ business models.

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