In 2009, Publicis Groupe carried out its first carbon footprint assessment during the year, according to ADEME methodology (Agence de l'Environnement et de la Maîtrise de l'Energie) conducted by Bureau Véritas, at Groupe level. The initial objective was to assess our emission levels with the aim of reducing the company's impact. This first step provides mapping of consumption and impact by major departments and will enable the Groupe to adjust its environmental policy by defining more precise objectives.

The next step will be to evaluate and reduce our indirect impact, through our actions and recommendations on behalf of clients. This is already occurring in certain fields, through concerted action with clients and suppliers.