TRUE BLUE is a unique system originally developed by Saatchi & Saatchi S. In 2007, it aimed to reinvent our approach to the environment in which we live and work. TRUE BLUE is a global initiative based on the pillars of sustainable development - the economy, social and cultural factors and the environment - generating a virtuous circle of behavior, acts and results.

In 2008 and 2009, Saatchi & Saatchi reaped the first rewards of this approach. It comprised two stages:
• Activating the Blue DOT (Do One Thing) plan, in which actions designed to improve the work environment and reduce the impact of certain tasks are identified. Today, the network has mobilized over 4,000 employees.
• Defining priorities at agency level so that all efforts are coordinated. This includes bike loan schemes, car sharing, hybrid vehicle fleets among others.