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Augmented Reality Calendar

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description: The supposedly risky solution: The first automotive calendar in the world 13 with no cars. Twelve motives with highly-styled landscape shots. Pure, architectural, pristine. The calendar motives have life breathed into them with the help of an iPhone application. If you hold the device in front of the calendar then a vehicle appears 13 thanks to augmented reality technology. Including animation and sound. Perfect confirmation of the Audi philosophy 1CVorsprung durch Technik 1D (advancement through technology). Calendar owners experience an exclusive world premier of the new A1 - right on time for the unveiling of the new model on 10th February 2010 the Audi A1 appears on the February page of the calendar. A virtual world premier.

awards: Cannes International Advertising Festivals Design Bronze Lion 2011

category: Interactive / Digital

market category: Automotive & Transport

client: Audi

brand/product: Audi A1

creative director: -

copywriter: -

pro bono campaign: No