description: For Singapore Tourism Board, MSL China's team supported its "Your Singapore" global campaign with an integrated marketing strategy - Transformed Singapore - to attract wealthy Chinese consumers with aspiration-driven content. This helped to position Singapore as one of the most talked about tourist destinations on China's social media and contributed to an increase in tourism.

category: Showreel

market category: Travel

client: Singapore Tourism Board

brand/product: Inbound China Tourism account

creative director: n/a

copywriter: n/a

pro bono campaign: No