description: Chobani’s “Win the Day” campaign supports Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. Leo Burnett New York’s new television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” six year old son Ace. The spot addresses the struggles parents face daily to get their children to eat something that’s good for them and positions Chobani Champions as a “win” for both parents and kids.

category: Film / TV / Cinema

market category: Food

client: Agro Farma

brand/product: Chobani

creative director: x

copywriter: x

pro bono campaign: No