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19/08/2016, Kuala Lumpur
Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue499), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 7,500 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.
Optimedia is a full-service media agency that offers communications planning, digital, broadcast, print, out of home and content solutions to our clients. It is one of the three media agency brands (Starcom, Mediavest and Optimedia) under Publicis One in Malaysia. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, Optimedia’s pioneering expertise in this area has driven their success, and underpinned their growth.