actualité du groupe

dernières actualités de publicis groupe

actualité publicis groupe

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Publicis One annonce son leadership mondial et régional

(Paris) Publicis One announced its global and regional leadership, nominated by Jarek Ziebinski, global CEO, Publicis One is the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof in about 50 countries. With more than 7,500 employees, the Publicis One operation is spread across Latin America, Europe, Middle East, Africa and Asia.

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Publicis90 : résultats de la première étape de sélection

(Paris) Pour célébrer son 90ième anniversaire, Publicis Groupe a lancé Publicis90, une initiative mondiale visant à soutenir 90 start-ups ou projets prometteurs dans le domaine du digital.

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Publicis One annonce son implantation aux Philippines

(Manila) Publicis One announced today its local leadership in Philippines, nominated by Nicolas Menat Regional CEO. Raymond Arrastia has been appointed CEO, Jennifer Santos has been appointed Chief Media Officer, Abraham Alvero will be CFO and Leah Carag-Ocampo will be CTO of Publicis One Philippines.

campagnes / création

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(Australie) Ardmona et Leo Burnett Melbourne suscitent les consommateurs Australiens de tomates à consommer les produits locaux (#buyhomegrown), provenant de leur "terre dorée"

Ardmona and Leo Burnett Melbourne are giving more meaning to a song we’ve heard a thousand times before, yet probably don’t even remember the words to – the Australian National Anthem. They’ve produced a heartfelt film featuring Aussie tomato growers and their families that modernises Advance Australia Fair, giving the words renewed relevance.

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(France) « Dare and Stage » par Razorfish et YSL Beauté, le premier magazine de luxe conçu pour Instagram

YSL Beauté et Razorfish challengent l’Instagame et dévoilent le plus luxueux, unique etsurprenant des objets : Dare & Stage, le magazine conçu pour Instagram par YSL beauté.

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(Inde) L&K Saatchi & Saatchi crée une nouvelle TVC pour Jockey

Aren’t there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can’t hold yourself back. Jockey India’s latest film captures those mornings when you can’t help yourself, but start moving spontaneously.

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(Italie) Acqua Vitasnella et Saatchi & Saatchi Italie développent un programme de bien-être destiné à toutes les femmes italiennes

To be oneself is a question of choice, however small, yet we all have the power to change ourlives for the better. With this as a starting point, Acqua Vitasnella invited three women ofdifferent ages to improve their mental and physical balance through a 3 month trial, backed bya team of personal trainers, nutritionists and life coaches.

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(Emirats Arabes Unis) Freedom Pizza et Saatchi & Saatchi Dubaï promeut la sécurité routière avec l'initiative «Safety Delivered»

Freedom Pizza – one of the most popular pizza companies in the UAE - is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and behaviour on and off the roads.

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(Pologne) La nouvelle application de Saatchi & Saatchi fait croître les soutiens à Amnesty International à chaque fois que votre téléphone est en mode silencieux

Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, have launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way.

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(Hongrie) Saatchi & Saatchi Budapest et CIB Bank créent un distributeur de 120 ans

Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest.In April 2016, Nagykörút (Grand Boulevard) was the focus of the program, which turned 120 years old.

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(Etats-Unis) VocaliD et Saatchi & Saatchi New York démontrent la puissance de la voix grâce à une campagne innovante de Storytelling

VocaliD, an innovative company that is pioneering the customisation of digital voices for peoplewith speech impairments, has tasked creative agency, Saatchi and Saatchi New York to createa new marketing campaign that will drive awareness and encourage people to share theirvoice.

prix / classement

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(Chine) Publicis.Sapient Chine présente sa liste des 8 personnalités du digital

Campaign Asia recently announced its list of the best digital professionals in China and eight of P.S China’s staff have been called out as industry heroes.Now in its third year, the annual list “is a ‘who’s who’” of the names and faces of the digiterati expected to make “significant contributions for years to come.”

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(Chine) Razorfish Hong Kong et Nike gagnant des MARKies Awards

Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of the Publicis.Sapient platform, today celebrates a win at Hong Kong inaugural MARKies Awards, Marketing magazine’s annual celebration of creativity, effectiveness and media execution.

(Etats-Unis) "To The Point" l'application Taco Bell qui permet de commander sur mobile remporte le grand prix aux Annual Webby Award

DigitasLBi is a 20th Annual Webby Award Winner for the Taco Bell Mobile Ordering App in the Advertising: Food & Beverage category.

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(Chine) Saatchi & Saatchi Hong Kong gagne le prix d'or, le prix d'argent et trois prix de bronze au 2016 MARKies Awards

At the 2016 MARKies Awards held at The Mira Hong Kong, Saatchi & Saatchi Hong Kong received 1 Gold, 1 Silver & 3 Bronze.Cityplaza: ‘Live Happy’ won 1 gold & 1 bronze in the ‘Best Idea’ category and 1 bronze in the ‘Best use of Print’ category. The campaign created a gigantic ball pit called ‘Sea of Happiness’ in Cityplaza - one of the oldest and biggest malls on Hong Kong Island - to allow kids and adults alike to dive into it.

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(Argentine) L'agence du réseau Saatchi & Saatchi Del Campo Saatchi & Saatchi a vécuune belle soirée au Wave Festival de Rio de Janeiro

At the recent edition of The Wave Festival 2016 held in Río de Janeiro Brazil, the Argentine agency Del Campo Saatchi & Saatchi, led by Executive Creative Director Rafael Santamarina, Juan Pablo Lufrano and Ariel Serkin, shone with 1 Grand Prix, 3 Gold, 2 Silver and 1 bronze for their clients AB InBev and The Coca-Cola Company.

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(Danemark) Saatchi & Saatchi Danemark gagne le Webby People's Voice Award pour sa campagne "Message de sécurité Siri-eux"

'Siri-ous Safety Message', an innovative Toyota campaign from Saatchi & Saatchi Nordic aimed at promoting road safety by discouraging people from texting while driving, has won the prestigious honour of People's Voice Award at the 2016 Webby Awards.

autres

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(Allemagne) Publicis Pixelpark lance un département d'Intelligence Artificielle

Machine Learning is essential in future Marketing

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  • Proud to have 30 Publicis Groupe jury members at @Cannes_Lions, more than 50% of them are women. https://t.co/dSLQdc6h8X
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  • 30 membres des jurys des Cannes Lions International Festival of Creativity font partie de Publicis Groupe et près de 50% sont des femmes. Proud to have 30 Publicis Groupe jury members at the Cannes Lions Festival of Creativity this year, more than 50% of whom are women. http://bit.ly/1NhJ9Vq En savoir plus

événements/discours

(Etats-Unis) #RIPRelevance : 3 règles pour aider les marques à éviter de rater leur message de condoléance more

It feels like we’ve been losing cultural icons—legends, really—at an accelerated rate lately. Something most brands didn’t need to concern themselves with for the most part, up until social media hit critical mass. Now each time the news breaks of a famous person’s death, our feeds are immediately filled with tributes, outpourings of sadness and yes—the dreaded “branded condolence.”

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