(Chine) Saatchi & Saatchi Asie du Sud commande la première installation de musique éolienne au monde pour PAFC
To mark the occasion of the global opening day of the PAFC Wind Installation Project at the Ping An Finance Center - a new landmark 600-meter high building of global importance in Shenzhen - Saatchi & Saatchi South China orchestrated a unique ‘Concert of the Wind’.Shenzhen is one of the fastest growing cities in the world: an electronic city that witnesses numerous technology miracles every day and night. The busy urban residents have no time to stop and think about how beautiful miracles could appear when combining technology with nature.
(Brésil) Du monochrome noir et blanc dans la nouvelle campagne de F/Nazca Saatchi & Saatchi pour Leica
F/Nazca Saatchi & Saatchi have unveiled a stylish new monochrome print campaign for Leica M-Monochrom (Typ 246), a digital camera that only takes pictures in black and white. The ads, which will be published in photography magazines, enhance the visual monochrome universe, and suggest that consumers break free from colour in order to create poetic photographic images. Now with a resolution of 24 megapixels, the MM246 is also more agile in processing.
(Inde) La nouvelle campagne pour HE Deodorant donne une nouvelle touche aux célébrations de la journée de l'homme
MUMBAI: HE Deodorant, the only brand in India to have taken a stand on International Men’s Day, has launched a new campaign based on the #ShowMenSomeLove Platform.After a successful launch last year which initiated the need for Men’s Day celebrations in India, this year the brand is back with a new twist. The digital campaign which goes live today reinforces the brand’s message that men deserve love and respect through a catchy jingle 'Men’s Day Pe Teri Chhutti’.
prix / classement
(Etats-Unis) Leo Burnett remporte deux Grands Prix à la cérémonie des Ojo de iberoamerica 2015
One of the two Grand Prix-winning campaigns is Samsung’s “Safety Truck,” by Leo Burnett Argentina, that combines technology and creativity to create safer roads in Argentina. The campaign also won Best Local Idea for Argentina. The other Grand Prix went to Leo Burnett Mexico for P&G Always’ “Intimate Words,” seeks to empowerindigenous women by educating them on cervical cancer.
(Brésil) F/Nazca Saatch & Saatchi remporte deux Grands Prix au El Ojo de Iberoamerica
The film ‘100’, created by F/Nazca Saatchi & Saatchi and produced by Stink, received two Grand Prix at the 2015 El Ojo de Iberoamerica. The production for Leica Gallery SP, which represented the first Brazilian film to receive the Grand Prix in the Cannes film Festival, received the Gran Ojo for the audiovisual category and the Cinema/TV category.
(Etats-Unis) DigitasLBi désignée comme l'un des meilleurs environnement de travail pour la communauté LGBT
DigitasLBi, a global marketing and technology company, received a perfect score of 100 percent on the 2016 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. This is the fourth consecutive year that DigitasLBi has been honored with a perfect rating and joins 407 major U.S. businesses which also earned top marks his year. -
(Etats-Unis) DigitasLBi à la dixième place des meilleurs endroits où travailler dans la catégorie Publicité et Médias selon Advertising Age
DigitasLBi, a global marketing and technology company, was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age.
(Etats-Unis) Leo Burnett bien noté pour sa politique d'égalité salariale en 2016
Human Rights Campaign (HRC) Foundation recognized Leo Burnett Chicago as a Best Place to Work for LGBT Equality. The creative agency received a perfect score of 100 percent on the HRC’s 2015 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality. This is the third-straight year Leo Burnett has received a perfect score, and it joins the ranks of 391 major U.S. businesses that also earned top marks this year.
(Etats-Unis) TE Connectivity renforce son partenariat avec Razorfish pour la gestion de sa transformation digitale
TE Connectivity Ltd. (NYSE: TEL) and Razorfish, part of the Publicis.Sapient platform, today announced the continuation of their partnership. As TE’s digital agency of record, Razorfish will help the global technology leader create more value through digital experiences that drive growth, sales and competitive advantage, and will leverage modern technology platforms to drive speed, improve customer experience and marketplace differentiation.
Publicis Groupe parmi les 39 grands groupes français à soutenir le manifeste pour le climat #COP21 https://t.co/nGbJTUMRA1
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Depuis 1960, la Fondation Bleustein-Blanchet pour la vocation crée par le fondateur du groupe Publicis Marcel Bleustein-Blanchet vient en aide aux jeunes animés par une passion. Cette année, c’est un jeune motard originaire de Saint-Malo, Baptiste Felgerolles qui a été primé. Il recevra ce lundi 30 novembre, le prix de l'Espérance de la fondation Bleustein-Blanchet des mains d’Elisabeth Badinter au Théâtre de Paris. http://bit.ly/1jlorFmEn savoir plus
(Inde) HDC BANK récompense les créations de Leo Burnett et lance leur nouvelle campagne intégrée pour promouvoir les services digitaux de la banque
MUMBAI: HDFC Bank has awarded its creative mandate to Leo Burnett. The HumanKind approach of Leo Burnett was instrumental in its appointment to the business. HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 32.6 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. TheBank has been named the 'Most Valuable Indian Brand', according to rankings done by BrandZ for the second consecutive year.
(Chine) Razorfish Hong Kong s'impose comme grand gagnant au Marketing Excellence Awards
Hong Kong, Razorfish, the world leader in helping global brands drive business transformation, part of the Publicis.Sapient network, is celebrating a haul of nine awards from the city’s premier marketing industry awards, the Marketing Excellence Awards. The Marketing Excellence Awards recognises marketers who havepushed their brands to measured success through sound and innovative marketing strategies.
(Roumanie) Le groupe Leo Burnett Roumanie remporte le budget du service Prepaid de Telekom
The target segment of the new campaign for Telekom’s Prepaid account is very young: 12-24, a group that is almost impossible to attract through television and traditional advertising. Leo Burnett Romania is therefore focusing its campaign on the online medium of vlogging, a highly popular platform among young people.
(Canada) Lisa Wall rejoint Razorfish Toronto en tant que Directrice de Clientèle pour le groupe
Razorfish, the world leader in helping global brands drive customerobsessedbusiness transformation and part of thePublicis.Sapient platform, today announced it has hired Lisa Wall as Group Director, Client Engagement in its Toronto office. Wall will report to Razorfish Toronto Group Vice President of Client Engagement Brian Clarey, and will be responsible for leading severalsenior client relationships in Toronto as well as providing strategic counsel to the agency’s growing financial services client base.
(Etats-Unis) Julie Jack rejoint MSLGROUP en tant que Senior Leader à New-York
BRINGS 21 YEARS OF REPUTATION MANAGEMENT EXPERTISE TO GROWING TEAMJulie Jack, an experienced corporate communications and reputation strategist who has led multiple agency teams for Fortune 20 clients, joins MSLGROUP as senior vice president in the agency’s New York Corporate Practice, effective Monday.
(Inde) Leo Burnett promeut Saurabh Varma au poste de CEO en Asie du Sud
MUMBAI: Jarek Ziebinski, Chairman & Chief Executive Officer (CEO), LeoBurnett Asia Pacific announced today, the promotion of Saurabh Varma, currently CEO of Leo Burnett India, to CEO for the agency’s operations in South Asia. The appointment, effective as ofNovember 17th 2015, sees Varma charged with responsibilities for Leo Burnett agencies across Mumbai, New Delhi, Bangalore, Chennai, Sri Lanka, Pakistan and Bangladesh.
(Chine) ZenithOptimedia annonce des changements de leadership en Chine
Mykim Chikli, previously CEO of ZenithOptimedia China, is promoted to CEO of ZenithOptimedia Greater China, with immediate effect.Gerry Boyle, APAC Chairman of ZenithOptimedia said, “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, has led our business in China to huge growth in revenue, reputation and talent. The key features of Mykim’s leadership have been building the strongest possible management team and client relationships, and it’s these foundations which have now allowed her to take on these increased responsibilities. Our business in China is among the most diversified businesses we have globally, and amongst many other things, Mykim will be looking to build our Performics and Newcast businesses across Greater China with the same outstanding business results.”
(Singapour) Starcom Mediavest Group nomme Ken Mandel président du Global Network Client APAC
Starcom Mediavest Group (SMG), a division of Publicis Groupe, today announced the appointment of KenMandel to the role of President, Global Network Client APAC. With a global mandate based out of Singapore, Mandel will report to John Sheehy, SMG’s President of Global Operations, and will serve on SMG’s Global Leadership Council.
(EAU) Saatchi & Saatchi Dubai promeut deux nouveaux directeurs créatifs
Ion Cojocaru and Andrei Daniluc have been promoted to the role of Creative Directors and Saatchi & Saatchi Middle East.Richard Copping, Executive Creative Director for Saatchi & Saatchi Dubai said of the promotion, “Ion and Andrei are a highly professional and motivated team who understand the challenges of our business. Their Cannes winning work over the last 5 years for Vodafone and Ion’s 2 Grand Prix winners for Rom ’The American Takeover’ is proof of their outstanding talent.”