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Descriptif du programme de rachat d’actions autorise par l’Assemblée Générale Mixte ordinaire et extraordinaire du 25 mai 2016

(Paris) En application de l’article L. 225-209 et suivants du Code de commerce et de l’article L. 451-3 du Code Monétaire et Financier ainsi que des articles 241-1 et suivants du Règlement Général de l’Autorité des Marchés Financiers, le présent descriptif du programme a pour but de décrire les objectifs et les modalités du programme de rachat par Publicis Groupe SA de ses propres actions dans le cadre de l’autorisation donnée par l’Assemblée Générale Mixte du 25 mai 2016 en sa 18ème résolution

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Viva Technology Paris dévoile son programme. 300 conférences, 8 scènes thématiques, 17 Labs, des innovations technologiques présentées en exclusivité

(Paris) Viva Technology Paris, la première rencontre internationale dédiée à l’innovation et à la croissance des startups, réunira tous les acteurs mondiaux de la transformation digitale dont des milliers de startups et des dizaines de groupes internationaux. Viva Technology Paris se tiendra du 30 juin au 2 juillet à Paris dans le Hall 1 du Parc des Expositions de la Porte de Versailles

campagnes / création

(Allemagne) Le premier spray anti-pipi de St. Pauli : Celui qui urinera sur le mur subira l'effet boomerang

The worldwide demand for peeing back soared after the guerilla product demonstration in St. Pauli. So we are giving the world what it needs: the handy Peeback Spray Order now at www.peebackspray.com!

(Allemagne) La campagne Renault "Parking Drama" est N°1 des vidéos les plus vues

Publicis Pixelpark staged first live event on Periscope with top values

prix / classement

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(Chine) MSLGROUP nommé réseau de l'année en Asie-Pacifique

MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, was named Asia-Pacific Network of the Year by PRWeek Awards Asia on 15 June 2016. This is the third time in five years that MSLGROUP has won the top agency prize from Campaign Asia-Pacific. MSLGROUP also bagged five trophies for client programs in China, India and Japan.

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(Etats-Unis) Publicis Health remporte 11 prix aux Lions Health Festival

Publicis Health, the largest health-oriented agency group in the world, was recognized with 11 Cannes Lions at the 2016 Lions Health Festival this weekend. The group was honored with three silver and six bronze awards across two agencies for work that inspired life-changing behavior. Publicis Health came in second for Network of the Year and Langland came in second for Agency of the Year."Pushing the boundaries of creativity while driving meaningful change in patients' lives is our passion, and we are thrilled to see this passion recognized at Cannes Lions Health," said Publicis Health CEO Nick Colucci. "The talented creative people behind these exceptional campaigns are what make Publicis Health a network unlike any other. This recognition proves that our group—committed to business transformation through the alchemy of creativity and technology—is built to deliver purposeful work to our clients."

recherche / études

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(Royaume-Uni) En 2017 la publicité mobile va dépasser celle sur poste fixe

Mobile will overtake desktop to become the primary internet advertising medium in 2017, a yearearlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts,published today, advertisers across the world will spend US$99.3bn on mobile internet advertising in2017, compared to US$97.4bn on desktop internet advertising.

autres

(Etats-Unis) La prochaine tendance des Big Data : la Deep Intelligence

Industry trends abound in the showcases constructed along the Croisette. In days of yore, the prime beachfront property was dominated by the ancien régime of broadcast and print media. Then the tide washed digital publishers like AOL and Yahoo! onto the sand. Successive waves of social media, ad-tech and data companies crashed the beach until Cannes seemed closer to Silicon Valley than the Rhone Valley. Tech is now the most common language heard along the promenade.

(Etats-Unis) La data, pas seulement la créativité, au coeur des discussions des Cannes Lions

At Cannes this week, in addition to celebrating some of the ad industry’s most creative work, data will be a much bigger part of the conversation. Why? Because data is arguably the most disruptive force in digital advertising today.

(Etats-Unis) Comment ajuster notre stratégie SEO pour les Search Ads

The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers.

(Etats-Unis) Comment la publicité rend-elle le monde meilleur

Maybe I’m a sucker for good marketing, but I just saw some work that could help cure what’s ailing humanity. I served on the Health and Wellness jury of this year’s Cannes Health Lions, where over 2,000 entries were submitted from around the world. As the jury discussed, debated and dissected the work, we were looking for gems that would elevate the conversation about health and wellness. We weren’t disappointed.

(Etats-Unis) Inciter les patients à partager leurs idées lumineuses sur les réseaux sociaux

Reader Responses by PM360 Staff on June 20th, 2016During the 2014 Super Bowl, Grey worked with Volvo on “The Greatest Interception”—a way to advertise during the game without actually paying for a commercial. Instead, Volvo hijacked rival car company ads with a contest on Twitter for a new Volvo XC60. Anytime a car commercial aired during the big game, people could nominate someone to win the car via a tweet with the hashtag “#VolvoContest.” In those four hours of game time, Volvo received 50,000 tweets and nearly 200MM earned media impressions—making it the most talked about car company on social media during the Super Bowl.PM360 asked our readers for their best pie-in-the-sky social media ideas that could get patients talking in the same way that Volvo did. These are the six best ideas we received along with one person who feels pharma should aim higher.

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(Etats-Unis) Comment le Do-It-Yourself hightech peut-il aider l'industrie de la Santé ?

(Cannes) How Can Maker Culture Help The Health Care Industry?A Cannes Lions Health panel talks about the product, software, education, and emotional benefits a maker mentality could have in health care.

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(France) Prodigious ouvre La Piscine : plongez-y !

On May 30th, Prodigious, Publicis Groupe’s production platform, launched La Piscine,its second agile production studio entirely on-site within agencies.La Piscine is French for swimming pool and owes its name to the bleu tiles on itsoutside wall.

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(Israël) BBR Saatchi & Saatchi est fier de présenter Travelorbot, le remier robot qui s'occupe des réservations d'hôtel

Launched at the Cannes Advertising Festival, with a billboard strategically placed at the entrance to the Palais, TravelorBot is the first hotel booking bot of its kind.

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  • Maurice Lévy & Publicis Groupe are committed to food and nutrition in order to achieve the SDG goals #CommonGround https://t.co/87gPFDZv42
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  • Launching ‘Common Ground’ at #CannesLions today together with @UN and our industry peers #SDGs #Big6CommonGround En savoir plus

événements/discours

(USA) Ash Kuchel de Publicis Health aux Cannes Lions 2016 : Aider les autres tout en s'aidant soi-même

The Cannes Lions advertising festival kicks off on 18 June as the industry descend on the French Riviera to recognise the best advertising in the world and set the stage for what’s next.As technology advances and data proliferates, ad professionals are more equipped than ever to offer customised and meaningful campaigns. To fuel this, brands are taking social good beyond their corporate social responsibility (CSR) department and making it central to the work. What we will see at this year’s festival is the success of companies that are using insights gleaned from new data sources to deploy creativity that will change our world.

nominations

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(Etats-Unis) Un nouveau Directeur Creatif pour DigitasLBi San Fransisco

Carlos Ricque, SVP, Creative, relocates from DigitasLBi New York to become the new creative lead for DigitasLBi San Francisco, home to eBay, Taco Bell, Sony PlayStation, Pandora, PIRCH and others.

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(Chine) Faith Brewitt nommé PDG de MSLGroup Chine

MSLGROUP has announced the acquisition of the China-based cause marketing consultancy, Have Faith in Your Brand, and has appointed its founder and president, Faith Brewitt, as its CEO, Greater China. Brewitt will also serve as Asia Practice Leader for MSLGROUP’s Corporate and Brand Citizenship Practice.

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