Leo Burnett - Produire du contenu qui a du sens pour tout le monde
Mark Tutssel, global chief creative officer at Leo Burnett, discusses in Campaign US how Leo Burnett used its “creativity without borders” operating system to create the Always “#LikeAGirl” campaign”
(Argentine) La nouvelle campagne nocturne pour Beldent en Argentine conçue par Conill et Saatchi & Saatchi Latam
A nightclub covered in the debris of the previous evening’s partying sets the scene for an original new TVC for Beldent.Beautifully shot by Nico Kasakoff, the film was conceived for Beldent Argentina by a team led by Javier Campopiano, Chief Creative Officer of Conill and Saatchi & Saatchi Latam
Saatchi & Saatchi lance la campagne HiLux "Most Unbreakable Ever" pour Toyota
Saatchi & Saatchi Sydney is set to launch a major new campaign for the next generation Toyota HiLux during the up-coming AFL Grand Final
prix / classement
(Etats-Unis) Les CLIO Awards réussissent à Saatchi & Saatchi
Success at the prestigious CLIO Awards in New York has been widely spread over the Saatchi & Saatchi network, with 10 offices bringing home 22 awards
(Etats-Unis) Leo Burnett Worldwide remporte 39 prix aux CLIO
Leo Burnett Worldwide won a total of 39 Clio Awards as of today, including four Gold, 16 Silver and 19 Bronze
(Etats-Unis) DigitasLBi remporte 5 prix aux CLIO 2015
DigitasLBi, a global marketing and technology company, today announces that it has won a total of five 2015 CLIO Awards. The company has been recognized for its creative achievements in multiple categories including Innovative, Healthcare, and Sports.
MSLGROUP nommée Agence marketing américaine de l'année
MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie® and was named Marketing Agency of the Year in the U.S. at the American Business Awards.
(Etats-Unis) Leo Burnett Worldwide remporte le Gravity Award
Leo Burnett Argentina’s award-winning campaign, “Safety Truck” for Samsung, has won a Project Isaac Award in the Media category for Product Development Invention, as well as the Gravity Award, which is the highest accolade in the competition
MSLGROUP nommée Agence de conseil digital de l'année en Asie
MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has been named the Digital Consultancy of the Year at the 2015 Asia Pacific SABRE Awards Ceremony in Hong Kong
(Italie) Saatchi & Saatchi Italie remporte l'argent et le bronze aux CLIO Awards 2015 pour la campagne "Saving Aslan" pour Fixodent Project
Following success in the Film category at Cannes Lions International Festival of Creativity in June, when Saatchi & Saatchi Italy won a Bronze Lion for Fixodent ‘Saving Aslan’, the agency has also triumphed at the CLIO Awards in New York
Publicis Pixelpark une nouvelle fois récompensée pour le prix St. Pauli Peeback
The project "St. Pauli Peeback" has already scored at the Art Director"s Club in Germany, at Cannes Lions and at the German Award for Online Communication
(Israël) La campagne " The Day Shazam Went Deaf" remporte deux prix aux CLIO Awards
BBR Saatchi & Saatchi's ‘The Day Shazam Went Deaf’ campaign for the World Health Organization took home two Bronze Clio Awards at the latest Clio Awards.The first Bronze was a ‘Clio Music’ award in the Digital/Social Banners & Rich Media category and the second was in the ‘Clio Healthcare’ award in the Lifestyle Banners & Rich Media category
DigitasLBi récolte quatre prix d'Or aux IAB MIXX Awards 2015
DigitasLBi, a global marketing and technology company, has won a total of six IAB MIXX Awards, including four gold, for its work on Taco Bell’s mobile ordering app and the Taco Bell “Blackout” campaign
(Chine) Michael Lee de Saatchi & Saatchi nommé sur la liste des "Hommes de l'année 2015" du magazine de mode & style JMEN
Saatchi & Saatchi Greater China CEO Michael Lee has been named in popular Hong Kong lifestyle & fashion magazine JMEN’s ‘Men of the Year 2015’ list
Leo Burnett Argentine reçoit le prix Gravity aux Adweek’s Project Isaac
Samsung and its agency Leo Burnett Argentina set out on a bold mission to curtail the number of traffic-related deaths caused on those dangerous roads. Fusing Samsung's technology with Leo Burnett's creative prowess, the duo landed on Samsung trucks as the perfect vehicle, so to speak, for a campaign that had the potential to save lives as it showcased cutting-edge technology
(Singapour) Les jeunes créatifs de Leo Burnett Singapour et Malaisie ont brillé lors de la compétition Young Spikes des Spikes Asia 2015
A week and a half on following the conclusion of Spikes Asia Festival in Singapore - whereLeo Burnett Asia Pacific shot up the ranks to be named no.2 Creative network of the year - we turn the spotlight on our award-winning young creatives from Malaysia and Singaporewho clinched the gold award and bronze awards respectively in the integrated category of this year’s Young Spikes Competition.
Leo Burnett Allemagne est nommée "Red Dot: Agence de l'année 2015!"
Great success for Leo Burnett Germany: One of the most renowned design institutions worldwide, the Design Zentrum Nordrhein Westfalen, nominates the agency “Red Dot: Agency of the Year 2015”.
recherche / études
SapientNitro - Les dernières tendances de la publicité digitale en Chine
Every two weeks, we uncover the hottest digital trends to hit China, and pay special focus to the FMCG (fast-moving consumer goods) industry. These vary from eCommerce, beauty, outstanding social media campaigns, and any other noteworthy work and research
SapientNitro - Notre nouvelle approche holistique du système
Launched in 2014’s bestselling bookStoryscaping, our strategic approachhas continued to fuel powerful thinkingabout brands and experiences at the intersection of story and technology
DigitasLBi - Cord-Cutting : Le Guide de survie pour les Marketers
“Cord-cutting,” perhaps one of the biggest buzz words of the year, is undoubtedly the culprit behind many sleepless nights in the ad community – and understandably so. As consumers move away from traditional TV consumption and towards digital content, it inherently limits our ability to reach them through a tried-and-true channel – and that’s a scary reality for many marketers.
(Singapour) Starcom Mediavest Group lance sa solution marketing CONTENT@SCALE en Asie du Sud-Est
Starcom Mediavest Group (SMG) announced today the SEA launch of CONTENT@SCALE, an agile marketing solution that empowers marketers to scale quality content in real-time
Le Service Video Mobile de Verizon "go90" signe un partenariat de publicité exclusif avec Publicis Groupe
Publicis Groupe, the world’s third-largest advertising group, has signed on for a yearlong ad partnership with go90 starting next month, said executives at AOL, the Verizon unit which is handing advertising sales for the new service
(Turquie) La collaboration de Starcom Mediavest Group avec Buba, une association de l'université Bogazici
Starcom Mediavest Group Turkey and Bogazici University Alumni Association started a collaboration for long term education and consultancy.
Starcom Mediavest Group - "Transformation du Leadership : La différence entre suivre le Changement et l'inspirer"
"If your business is anything like mine there are seven words that have snuck their way into more work-time conversations than you can count: "The pace of change has forever accelerated..."
Sapient Global Markets - 9th Annual Collateral Management Forum: Is Optimization a Curse or a Cure?
With this year’s Collateral Management Forum (October 1 and 2) just one week away, I’m looking forward to discussing the regulatory impact on collateral, collateral management developments and optimization requirements with market participants
SapientNitro - Voici pourquoi votre agence doit recruter un Chief Marketing Technology Officer
When they were in college, your CMO and CIO did not have the same major. Their first jobs out of school were probably not the same, and no decent hiring manager would consider them for the same position today
DigitasLBi - Click frauduleux - N'en soyez pas victime
Fraud is an on-going, never-ending cat and mouse game. Just like anywhere else, there will always be opportunists lurking in the shadows waiting for a chance to make a quick buck off of the unsuspecting and/or naïve.
Starcom Mediavest Group - Avec le bouleversement dans le modèle télévisuel, la publicité ciblée devient un espoir
Dollars follow eyeballs. This bedrock principle of media advertising is working agains the television industry today, as new viewing patterns challenge old ways of doing business.
SapientNitro - Le Drum Digital Census souligne la vigueur du secteur du marketing digital au Royaume-Uni
The top spot for financial performance, in the largest staff size group (agencies with 100+ digital staff), is taken by SapientNitro, part of Publicis.Sapient since its acquisition by Publicis Groupe in late 2014. The agency recorded over £165m in digital fee income in the most recent financial year, achieving growth of £22.6m year-on-year.
Starcom Mediavest Group - "Les marques courtisent les Millennials avec un clin d’œil, une émoticône ou tout ce qu'il faut"
David Perel spends at least an hour a day on his iPhone 6. He watches live sports on television and tries to catch “The Late Show With Stephen Colbert” on CBS, but he rarely tunes in to prime--‐time shows.
.@Global_SMG CEO @LBDesmond analyses the difference between "reacting to change and inspiring it." http://t.co/KPPpuSTrBm
dernière publication facebook
Starcom Mediavest Group CEO Laura Desmond to The New York Times: "The traditional TV model is breaking apart. It's both a crisis and a huge opportunity." http://buff.ly/1Q13yu8En savoir plus
Citibank hands global media business to Publicis Worldwide
Publicis Worldwide, already handles the creative work for Citibank through its specially-created division Publicis OneCitiGlobal. This division was set up last year to provide Citi with a fully integrated service including strategy, creative, digital, tech and production
Publicis Groupe wins consolidated Citi Media Agency Business
Citi has consolidated its global media business with Publicis Groupe's existing One Citi Global team following a review that began in May
Saatchi & Saatchi London lands global Häagen-Dazs account
General Mills has appointed Saatchi & Saatchi London to the global creative account for Häagen-Dazs
Sears completes agency review, keeps Havas, taps Publicis Groupe
After a long and drawn-out process, Sears Holdings has finally wrapped up the review it began last year, keeping Havas and hiring Publicis Groupe in a holding company-level agency restructuring
(Etats-Unis) DigitasLBi tiendra sa première table ronde #LoveWins and Brave Brands Do Too à la ADCOLOR® Industry Conférence
DigitasLBi, a global marketing and technology company, will host its first-ever featured panel at this year’s ADCOLOR® Industry Conference on September 18 at Pier Sixty at New York’s iconic Chelsea Piers.
DigitasLBi invite Caroll Spinney, marionnettiste et voix de Big Bird et Oscar the Grouch, à l'Advertising Week 2015
In an Advertising Week first, DigitasLBi is hosting Enduring Stories: A (Big) Bird’s Eye View, an exclusive conversation with master storyteller and living legend Caroll Spinney, puppeteer and voice of Big Bird and Oscar the Grouch
Andras Vigh appointed Global CEO of Blue 449
Blue 449, ZenithOptimedia Group's open source communications network, has appointed Andras Vigh as its global chief executive
Publicis Londres nomme Dave Monk en tant qu'Executive Creative Director
Publicis London has hired Grey’s multi-award winning deputy executive creative director Dave Monk as its new ECD. Monk will partner with CEO Karen Buchanan, strengthening the management team.
(Pologne) Anna Bratkowska rejoint Starcom Mediavest Group en tant que Directrice Commerciale
Anna Bratkowska, up to now the Chief Operating Officer at the Maxus media house (GroupM) will join the Starcom Mediavest Group to take the management of the agency's negotiation department at the post of commercial director
Leo Burnett nomme un Directeur d'Intégration Digitale
Leo Burnett Chicago appointed Josh Crick as senior vice president, managing director of digital integration
(Chine) Razorfish Shanghai nomme un Managing Director
Razorfish has promoted JK Shen to managing director of its Shanghai office, responsible for driving new business and leading the office’s 120 employees.