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Leo Burnett Names Andrew Swinand North American CEO; Acquires Two Digital Agencies. Publicis Communications invests in data and technology leadership and capabilities

Leo Burnett, a part of Publicis Groupe’s creative Solution Publicis Communications announces today the appointment of Andrew Swinand as North American CEO, marking the agency’s ongoing commitment to defining the next generation of marketing. This nomination builds on the recent positive momentum achieved by the wins of Jim Beam and MillerCoors, combined with record performances at the 2016 Cannes Lions and Clio Awards.

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Publicis Communications Appoints Magnus Djaba as Global President Saatchi & Saatchi; Robert Senior to Leave to Pursue Personal Plans

(Paris) Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer.

campagnes / création

(GB) Tesco lance sa nouvelle campagne "Food Love Stories"

Tesco has today launched ‘Food Love Stories brought to you by Tesco’, a new campaign which aims to set out the retailer’s food quality credentials and celebrate the passion and care that goes into the meals we all love.

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(GB) Les voyageurs découvrent un nouveau moyen de partir en vacances pour HomeAway dans une nouvelle campagne publicitaire

Crammed commutes, hollering hotel neighbours, and shuddersome shared spaces – actor and comedian Nick Offerman urges people to “Get HomeAway® from it all” in the holiday rental company’s newest television ad campaign.

prix / classement

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(USA) Félicitations à SapientNitro, qui a remporté 4 prix aux Midas Awards 2016 pour leur travail pour Webster Bank, Regions Bank et First Niagara

Congrats to SapientNitro for winning four awards at the 2016 Midas Awards for their work on Webster Bank, Regions Bank, and First Niagara

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(GB) Black Sheep Studios, l'unité de production interne de BBH, nommée au @BAFTA Short Film pour 'HOME'

Home was a co-production between Black Sheep Studios, Somesuch and Dokufest on behalf of the UNHCR, and tells the story of migration from the perspective of a British suburban family.

recherche / études

(ALLEMAGNE) Publicis Pixelpark et Demodern réalisent un projet de VR pour le fabricant de lentilles intraoculaires, Carl Zeiss Meditec

In a virtual reality project for Carl Zeiss Meditec AG, one of the leading providers of intraocular lenses (IOL), Publicis Pixelpark and the digital agency Demodern have provided new insights into the world of the human eye.

autres

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(USA) Un événement à ne pas manquer est-il vraiment inmanquable ?

At the point at which CES has become a must-attend for the advertising and marketingcommunities, the question increasingly rises: really?

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(USA) En conclusion du CES 2017 : une session de questions/réponses avec Spredfast

With CES 2017 coming to a close, Dalyn Ward, Director of Agency Business Development atSpredfast, sat down with DigitasLBi’s Jill Sherman, SVP of Social Strategy, to talk productlaunches, new tech, the role of social, and more.

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(USA) Alexa. Alexa. Alexa!

OK, so there are the platform shoes that double as a vacuum cleaner from Japanese automaker Denso. Then there’s the “under $200.00” smart hairbrush by L’Oreal that listens toone’s hair. And of course, the intelligent toilet from Toto that can seemingly do it all, andclean it all. For a price tag of $10K, I’m hoping it can also babysit and make a bellini.

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(USA) CES 2017 met en évidence les mesures à réaliser pour les marques

Every year at CES, there always seems to be one particular theme that weaves its waythrough every booth, regardless of industry or sector. This year, the most prolific technology– more prolific than any that I have ever seen at CES — was artificial intelligence.

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  • .@rishad on the dawn of the third Connected Era & its impact on marketing #CES2017 (via @MediaPost) #PublicisCES… https://t.co/q5oyvM31rp
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  • Congratulations to Starcom Worldwide, the number one media network in the USA, Leo Burnett Chicago, the second most awarded agency in the USA, and DigitasLBi UK, top agency for mobile in the UK, according to The Big Won Rankings 2016: http://bit.ly/2ifJXuY En savoir plus
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