(Royaume-Uni) Le duo d'écrivains et producteurs londoniens Arch Birds sont heureux de vous présenter leur première publicité "Be the fastest"
The track is an immediate adrenaline-fuelled pull on the senses, with a bruising gritty bass hook that drills through syncopated drums, and call-to-action vocals from Vanessa Haynes; all channelling the energy of the world record-breaking athlete the song was inspired by.
(Royaume-Uni) L'association caritative Missing people encourage les joueurs de Pokemon Go à partir à la recherches des centaines de personnes perdues au Royaume-Uni
A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon GO craze in order to raise awareness for the real high risk missing people who desperately need to be found and made safe.
(Etats-Unis) Max Greenfield et Buick - sans les mains
Max Greenfield, from the hit show New Girl, stars in the latest work we’ve created for Buick.
(Etats-Unis) DigitasLBi a créé les affiches de Wilco Andrew Bird à l'occasion des concerts de Chicago
DigitasLBi designed two commemorative posters to celebrate Wilco’s hometown performance in Chicago on August 21, 2016.
(Inde) BBH Inde : Délicieux 'Gustoso'
BBH India is introducing Italian restaurant Gustoso to Mumbai by dispelling common myths about how italian food should be eaten.
prix / classement
(Etats-Unis) Les campagnes 'Justino' et 'Van Gogh BnB' nommées aux Gunn's Report List dressée par le Gunn Reports 2016 bullets.
The Gunn Report recently released the 2016 Bullets from Gunn list. Two campaigns by Leo Burnett were recognized for theircreative excellence: Leo Burnett Madrid’s “Justino” and Leo Burnett Chicago’s“Van Gogh BnB.”
(Australie) Pete Bosilkovski est double finaliste des Awards de l'Année décernés par le CEO Magazine's Executive
Pete Bosilkovski, CEO of Leo Burnett Sydney has been announced as a finalist in both CEO of the Year and Media Executive of the Year categories at The CEO Magazine’s Executive of the Year Awards.
(Australie) Leo Burnett Sydney parmi les entreprises les plus innovantes d'Australie
Leo Burnett Sydney has been recognised for its ground-breaking transformation from advertisingagency to creative solutions company after being named one of Australia’s top 50 innovators in the AFR’s Most Innovative Companies list.
(Etats-Unis) MSLGroup reconnue comme agence la plus primée de l'année
MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, includng 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing.
recherche / études
(Royaume-Uni) Stefan Bardega, Directeur Digital de Zenith, invité de "Think with Innovators"
In ‘Think with Innovators’, we ask some of marketing’s most original voices to explain how they stay ahead of the creative curve. This week, Stefan Bardega, Chief Digital Officer of Zenith, gives us an insight into how he found his way into the world of digital media, how he fosters original thinking within his team, and why he believes acceptance of ‘constructive failure’ is one of the keys to successful innovation.
(Allemagne) Sascha Martini, Chief Strategy and Innovation Officer de Razorfish Allemagne, donne des précisions sur son infographie "Customer Obsession"
Vous parlez de "Custumer Obession". N'y a-t-il pas d'autres échelles à prendre en compte ? En effet, même les publicités les plus attirantes connaissent quelques problèmes au niveau de la Consumer Centricity
(Etats-Unis) Facebook & Unity travaillent de pair
Facebook’s recently announced partnership with leading game platform, Unity, has put Steam in its crosshairs. In their press release, Facebook revealed that they are currently developing “an all-new PC gaming platform” for desktop, a big shift from their web-only game offerings. This move is likely an effort to reclaim Facebook’s previous title as the leader in casual gaming, a position now held by mobile app stores.
.@LeoBurnettChi & Samsung's "The Chant" racks up +41M views in 1 week, making it the most watched Olympic ad online https://t.co/D2gVmPBK4i
dernière publication facebook
Jonathan Mackenzie head of data, technology and innovation at Publicis Media: "The creative needs to be as much a part of the programmatic strategy as the media": http://bit.ly/2bL7NfEEn savoir plus
(Malaisie) Publicis One | Optimedia gagne le Pitch Media OCBC de Malaisie
(KUALA LUMPUR) Optimedia, a part of Publicis One in Malaysia recently added to its growing list of clientele as the internationalbank appointed them as its media agency with immediate effect. The winning agnecy went up against IPG Media Lab as well as people'n rich-h during the pitch process to secure the business and will be taking over from Carat Malaysia to service the banking giant
(Etats-Unis) Discussion avec eMarketer sur la fraude de la publicité aux Etats-Unis
DigitasLBi’s Carol Chung spoke recently with Lauren Fisher of eMarketer about ad fraud, viewability, and how it’s affecting digital advertisers today. An excerpt from their conversation can be found in this article.
(Etats-Unis) La mise à jour de l'AMP (Accelerated Mobile Pages) de Google : qui y gagne ?
Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results.
(Etats-Unis) Il y a du mouvement chez DigitasLBi : Dave Marsey et Christian Birk
DigitasLBi announces today Dave Marsey, EVP/Managing Director of San Francisco, elevates to Chief Growth Officer of DigitasLBi North America. Christian Birk, Managing Director of Denmark and Norway, will succeed Marsey as the new EVP/Managing Director of San Francisco. Both appointments begin August 29. Birk and Marsey will report to North American CEO Tony Weisman.