(Royaume-Uni) Leo Burnett dévoile une nouvelle publicité de la campagne 'Favourites' de Mcdonald's
Leo Burnett has unveiled the new McDonald's Favourites brand campaign - 'Good Times'.
(Royaume-Uni) Respect the Water, la première campagne nationale de prévention contre la noyade
Pioneered and developed over a couple of years, 2015 is taking the safety message to a national audience, with the aim of halving coastal fatalities by 2024. The current fatality average from drowning is over 200 a year in British and Irish waters, with 160 of those happening in UK coastal waters.
(Australie) Saatchi & Saatchi crée l'identité visuelle du restaurant Bennelong en rendant hommage au lieu historique
Saatchi & Saatchi was brought on board by the FinkGroup to create a Brand Identity for the premium dining offering in the Sydney Opera House, Bennelong.
(Singapour) SK-II poursuit sa philosophie de marque #changedestiny avec le lancement d'un manifeste-film dans lequel apparaît Tang Wei
Following the debut of the Change Destiny brand philosophy earlier thisyear, SK-II has launched a manifesto campaign that includes a 60-second film featuring actress Tang Wei.
(Emirats arabes unis) Les compagnies aériennes d'Etihad Airways Partner ont choisi Starcom comme nouvelle agence média globale
Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks.
(Italie) Saatchi & Saatchi remporte le budget ENEL, prolongeant ainsi 13 années de collaboration prospère
After an international pitch that involved the major communication agencies worldwide, Enel has confirmed again that Saatchi & Saatchi will be handling its global advertising activity.
(Chine) Alex Lee est nommé CEO de Leo Burnett Hong Kong
Hong Kong: Jarek Ziebinski, CEO & Chairman, Leo Burnett Asia Pacificannounced today, the appointment of Alex Lee as Chief Executive Officer for Leo Burnett Hong Kong. Lee joins Leo Burnett from Ogilvy & Mather, where he was regional digital director, AsiaPacific.
(Espagne) Cristina Barranco est nommée Managing Director de Performics Espagne, agence de ZenithOptimedia
ZenithOptimedia has appointed Cristina Barranco as Managing Director of Performics Spain, to lead the group’s performance marketing agency.
(Malaisie) Eswari Kalugasalam est nommée PR Director d'Arc Worldwide, agence du groupe Leo Burnett en Malaisie
Kuala Lumpur: Tan Kien Eng, CEO, Leo Burnett Group Malaysia announced today, the appointment of Eswari Kalugasalam Lawson as public relations director for Arc Worldwide. The appointment is effective as of 15 July.