actualité du groupe

dernières actualités de publicis groupe

campagnes / création

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(Nouvelle Zélande) Les organisations néo-zélandaises soutiennent Women's Refuge pour rendre les demandes d'aide en ligne plus sûres que jamais ce Noël

New Zealand has the worst family violence rates in the developed world with one in three women experiencing abuse at some stage in their lifetime. In addition to the escalating rates, the methods used to perpetrate violence are also evolving, which means there is an increasing need for organisations like Women’s Refuge to advance the ways that they support victims.

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(Royaume-Uni) HSBC et Saatchi & Saatchi lancent Jade, un service de luxe pour les clients Premium

HSBC has launched an invitation-only membership program called Jade by HSBC Premier.Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jadehas been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients.

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(Etats-Unis) Votre propre nom peut littéralement sauver des vies

What’s in a name? The power to save lives. Because when someone registers as an organ, eye, and tissue donor,they can save and heal up to an amazing 85 people.

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(Belgique) Publicis Brussels réalise un mannequin-challenge illimité au profit de la ligue belge contre la SLA

(Brussels) Over the past few weeks, it has been impossible to ignore the new internet hype “The Mannequin Challenge”. Among the many viral videos, there were a few magnificent ones. Just when you thought you had seen them all, a new Mannequin challenge by Publicis Brussels pops up, but this time for an important cause for the Belgian ALS League.

prix / classement

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(Argentina) Félicitations à La Comunidad pour avoir remporté en Argentine l'award de l' "Agency of the Year X Country"

Congratulations to La Comunidad for winning the coveted “Agency of the Year X Country Award” for Argentina. The honor is awarded to those scoring the most statute points across all medium types at the prestigious Clio Awards.

(Allemagne) Publicis Pixelpark remporte un GWA Effie d'argent

Germany - At this year's GWA Effie, Publicis Pixelpark gets the highest award in the Brand Experience category - the Effie in silver for the "Interactive Style Advisor" for Olia, a hair coloration by L’Oréal GARNIER.

(Etats-Unis) Des agences de Publicis.Sapient reconnues comme meilleurs lieux de travail pour l'égalité LGBT

Publicis.Sapient, the world’s most advanced digital transformation platform, today announced each of its brands received a perfect score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation.

autres

(Etats-Unis) Comment les influenceurs en marketing vont évoluer en 2017

Ashley Brown, VP Global Communications at Spredfast sat down with DigitasLBi’s Leslie Fines, Manager, Social Strategy to talk about the transitions of influencer partnerships we’ll see in the new year.

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(Thailande) MSLGROUP s'installe en Thailande

Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced the establishment of MSLGROUP in Thailand through the rebranding of Arc PR, one of the leading integrated communications agencies locally.

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(Canada) MSLGroup acquiert North Strategic au Canada

PARIS and TORONTO, 30 Nov. 2016 – MSLGROUP announced today that it has acquired 100% of North Strategic, one of the fastest growing independent public relations firms in Canada. The agency, based in Toronto will be aligned with the strategic communications and engagement company of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], which is a part of Publicis Communications in Canada. Publicis Communications is one of Publicis Groupe’s four Solution hubs bringing together its global creative networks.The acquisition includes Notch

(Allemagne) Le marketing de la santé peut parfois être ennuyeux et peu créatif - mais attendez un peu !

Publicis Pixelpark wins Clio Healthcare Gold with "Moshpital"

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(Allemagne) Sascha Martini, CEO de Razorfish Allemagne parle de l'usage effectif du Big Data dans le magazine Absatzwirtschaft

Sascha Martini, CEO Razorfish Germany speaks about the effective usage of Big Data in the Absatzwirtschaft Magazine

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(France) Publicis Communications et Publicis Media lancent "Everyday Content"

« Brand & editorial content » strategies occupy a central place in marketing today. Yet the skills that they require are more numerous every day: editorial skills, of course, but also production skills, SEO, media buying, social media, data ...

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  • Pubilcis.Sapient’s brands @digitas, @Razorfish and @SapientNitro are named ‘Best Places to work for LGBT Equality’:… https://t.co/FOIUwq6Qug
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new business

(Nouvelle-Zélande) Saatchi & Saatchi choisi par DB Breweries comme lead creative agency pour les cidres Orchard Thieves

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency.

nominations

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(Brésil) Dans un élan révolutionnaire, Publicis Brésil nomme un professionnel de l'innovation technologique et digitale à la tête de son département créatif

Focusing on the new demands of its clients, who increasingly require that concepts such as DMP, DSP and artificial intelligence, among others, are intertwined with creative ideas, Publicis Brazil announces a new model for its creative area.

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