actualité du groupe

dernières actualités de publicis groupe

actualité publicis groupe

Publicis Groupe : Revenu du troisième trimestre 2016

Le revenu de Publicis Groupe au 30 septembre 2016 enregistre une hausse de 5,2 % hors impact des effets de change. La croissance organique s’élève, quant à elle, à 1,9 %.

campagnes / création

(Royaume-Uni) Publicis Londres crée 'Leave like a Legend', la nouvelle campagne de NESCAFÉ®ORIGINAL

NESCAFÉ Original has kicked off the launch of a new brand campaign ‘LEAVE LIKE ALEGEND’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims toengage a younger generation of coffee lovers and continues to celebrate NESCAFÉOriginal as the Nation’s biggest* and favourite* coffee brand

(France) 100 ans de...

For the international day for the eradication of poverty (October 17th), Depaul France denounces once more the state of poverty that touches almost 9 million people in France.

prix / classement

(Inde) Saatchi & Saatchi Focus Inde remporte le prix de l'agence de santé de l'année aux Big Bang Awards 2016

Big Bang 2016 Awards for Excellence in Communication and MediaSaatchi & Saatchi Focus India Wins Healthcare Agency of the Year at the Big Bang Awards 2016

(Etats-Unis) Jennifer Bolt, Executive Director, Idea Communication, est nommée dans la liste des Media All-star d'Adweek

Don't use the term "fragmented landscape" like it's a bad thing, says Jennifer Bolt, because in truth it simply means more choice for consumers and more opportunity for media executives.


(Etats-Unis) Publication d'un guide d'analyse et d'aide à la prise de décision

Many decisions in healthcare can be very stressful for all of the involved stakeholders—whether it is the decision to prescribe a drug, undergo surgery, or anything else that may involve a doctor, a patient, and whoever is footing the bill. The fact is more analysis has gone into supporting the moment of decision for buying a car than making a therapeutic decision. As marketers, fortunately we’re able to apply the CRM practices, strategies, and technologies we typically employ to analyze consumer interactions and data throughout the consumer lifecycle to assist these healthcare stakeholders in making rational, informed, and sometimes lifesaving decisions.

(Etats-Unis) Les nuances de la réalité humaine dans le marketing de la santé

The Nuances Of Human Reality In Healthcare MarketingAs we mark the 20th anniversary of DTC, while so much has changed in contemporary marketing strategy, the nuances of human reality are more important than ever to consider. Some of the most effective healthcare marketing cases are based on a simple insight where a small shift in perspective made a huge difference in impact. They have what a valued client once called “the rock in the snowball” — a simple, powerful idea that made you look at the brand in a fresh way.

(Etats-Unis) Créateurs, ne perdez pas votre vulnérabilité

Creative work takes guts. Putting our ideas out there means risking rejection. As creative types — art directors, designers, copywriters, content strategists — we pour our hearts and souls into our craft. When feedback from clients or coworkers alters our work or vision, it’s easy to get jaded and start ignoring or stifling our instincts. But we can’t stop being vulnerable. We must continue to expose and fight for our ideas. It’s worth the risk.


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new business

(Etats-Unis) Le géant alimentaire J.M Smucker consolide son business Marketing Digital avec Razorfish

J.M. Smucker has concluded a six-month agency review, selecting Razorfish to handle its North American digital marketing business.

(Etats-Unis) USAA choisit le modèle de Publicis Groupe pour l'accompagner dans sa transformation

USAA is adopting a consolidated and streamlined approach to marketing and communications with the selection of Publicis Groupe as its single supplier of agency support. Several agencies have supported or are supporting USAA’s communications and marketing initiatives. By the end of the first quarter of 2017, all that ongoing work will be transitioned to Publicis Groupe.

(Etats-Unis) Church & Dwight a sélectionné Razorfish pour travailler sur ses marques Trojan, First Response, Batiste Dry Shampoo, RePhresh et Replens

Church & Dwight has split digital creative and social media responsibilities for nine of its brands, such as Trojan and Orajel, between Razorfish and iCrossing following a competitive review.


(Etats-Unis) L'annonce la plus importante que Google n'ait jamais faite : Quelles sont les conséquences pour la recherche ? more

Google has been prepping a slew of new products for the limelight and after slowly and (probably) intentionally leaking those over time, it made the official announcement on October 4th.

(Allemagne) Sonja Lukic, Senior Account Manager de Razorfish Francfort présente le projet hej d'IKEA lors du Content World de Francfort

Sonja Lukic, Senior Account Manager Razorfish Frankfurt and Christian Möhring, Head of Digital bei IKEA, presented IKEA hej project at Content World on October 17, 2016 #BrandPublishing

(Etats-Unis) Team One et Saatchi & Saatchi unissent leurs forces à Los Angeles pour la première du New Directors' Showcase (NDS) 2016 de Saatchi & Saatchi

Team One and Saatchi & Saatchi joined forces Thursday night to premiere the Saatchi & Saatchi New Directors’ Showcase (NDS) 2016 in LosAngeles. The event was held at the Theatre at the Ace Hotel in downtown, and is one of several global events taking place in 2016.


(Etats-Unis) Tracey Faux Pattani a été nommée New Head of Account Management pour la région de San Francisco

DigitasLBi welcomes seasoned marketing communications pro Tracey Faux Pattani as the new head of Account Management for the San Francisco region. In addition to her capability lead role, she will be the relationship lead on eBay. Tracey will report to Christian Birk, EVP/Managing Director, SF.

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