description: Institutional campaign especially directed to teenagers and young people between 14 and 25 years. The objective was to increase the levels of perception of the risk of the cocaine consumption, relating it to the failure in different aspects from the life: personal, friendly, studies, family, relationship, work, etc.

catégorie : Film / TV / Cinema

segment de marché : Government

client : Ministerio de Sanidad y Consumo (Ministry of Health and Consumer Affairs)

marque/produit : Institutional

directeur de création : Sebastian de la Serna

directeur artistique : Sonia Valiente / Carmen Nuevo / Esther Maroto

concepteur rédacteur : Beatriz Antón / Isabel Zapico

producteur agence: Eva Bencomo (Ovideo)

campagne pro bono : Non