description: Clothing donation campaigns are common in Brazil. And not very effective.This is why MorumbiShopping, that has a strong connection with the fashion world, decided to do something bigger than just collect clothes for a poor community.The Recycled Fashion Project was thus born. An innovation social action involving São Paulo's largest slum and Brazil's most famous stylist.

catégorie : Case Studies

segment de marché : Retail

client : Morumbi Shopping

marque/produit : Morumbi Shopping

directeur de création : Renato Butori

directeur artistique : Ruy Lindenberg

concepteur rédacteur : Mário Cintra

campagne pro bono : Non