description: Created pro bono by Saatchi & Saatchi New York, the TV ad continues to encourage Iraq and Afghanistan veterans to join the community at www.iava.org. The ad communicates to veterans that they are not alone and their fellow veterans 'have their back'. Real life veterans were cast for each of the roles, many with combat experience in either Iraq or Afghanistan.

catégorie : Film / TV / Cinema

segment de marché : Associations/Charities

client : Advertising Council

marque/produit : IAVA (Iraq & Afghanistan Veterans of America)

directeur de création : Gerry Graf

directeur artistique : Jason Musante|Josh Rubin

concepteur rédacteur : Jason Musante|Josh Rubin

campagne pro bono : Oui