description: The campaign establishes the crucial role that Barnardo's plays in helping vulnerable children get their lives back on track. The TV execution follows the descent of a girl through exploitation, drugs and abuse. The creative shows how Barnardo's helps the girl literally turn her life around through the use of a visual palindrome using the same scenes played in reverse, but this time with a positive narrative.

awards : Cannes International Advertising Festivals Film Bronze Lion 2010

catégorie : Film / TV / Cinema

segment de marché : Associations/Charities

client : Barnardo's

marque/produit : Barnardo's

directeur de création : Nick Gill

directeur artistique : Toby Allen

concepteur rédacteur : Jim Hilson

producteur agence: Davud Karbassioun

campagne pro bono : Non