description: The Blackmores campaign aimed to collect market insights and encourage young Asians to learn more about their health. Digitas created a personalized virtual vase - a Power Bottle - and a simple health survey to go along with it. It was a win-win formula for both Blackmores and their consumers to learn more about health in a fun way.

catégorie : Interactive / Digital

segment de marché : Healthcare & Medicine

client : Blackmores

marque/produit : Blackmores Vitamins

directeur de création : Mark Beeching

concepteur rédacteur : n/a

campagne pro bono : Non