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description: An experience so memorable that people just have to share it. The latest chapter of T-Mobile's "Life's for Sharing" campaign unfolded live at London's Heathrow Airport Terminal 5 (T5). A unique 'vocal orchestra' used their voices to recreate the sound of instruments. Arriving passengers were greeted personally by members of the eclectic crowd, performing songs that welcome travellers back home. The 3 minute ad aired on over 80 channels and we hit 8.8m adults with this one spot.

awards : Cannes International Advertising Festivals Outdoor Gold Lion 2011
Cannes International Advertising Festivals Film Silver Lion 2011
Cannes International Advertising Festivals Media Bronze Lion 2011

catégorie : Film / TV / Cinema

segment de marché : Telecommunications

client : T-Mobile (Deutsche Telekom)

marque/produit : T-Mobile Mobile Service Provider

directeur de création : Paul Silburn

directeur artistique : Rick Dodds

concepteur rédacteur : Steve Howell

campagne pro bono : Non