description: Dobry in Russian means kind and many consumers would follow the brand name and use their empty Dobry container to create a bird feeder. However, when winter rolled around, many consumers wondered, who would feed the birds? Dobry crafted a digital campaign where users could go to the Dobry website and click to feed the birds. In parks, Dobry feed machines were set up for the birds and after every 25 clicks on the website, the birds were fed.

catégorie : Case Studies

segment de marché : Food

client : Multon

marque/produit : Dobry

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non