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"The Fresh Start Project"

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description: Amnesia Razorfish designed "The Fresh Start Project" to bring to life realestate.com.au?s campaign message about giving people a fresh start, with the goal of building a new home for a family in need. As users interacted with realestate.com.au they collected ?bricks? which they could donate and publish their involvement to Facebook. The brick target was quickly reached and in partnership with Habitat for Humanity Australia, the house build got underway.

catégorie : Case Studies

segment de marché : Industry & Business

client : realestate.com.au

marque/produit : realestate.com.au

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non