description: DSC JLF, is a popular national literary hub for writers, publishers, media, critics and book lovers in India. In 2010 the organizers tasked the agency with a tough challenge - changing the perception of the festival to echo its founding ethos of being "free and open to all" and raising its profile globally by aligning it with already established worldwide literary events. Hanmer MSL strategized and executed a highly creative and integrated campaign which achieved results beyond expectation.

catégorie : Case Studies

segment de marché : Leisure & Entertainment

client : DSC Jaipur Literature Festival

marque/produit : Jaipur Literature Festival

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non