description: Tretorn launched a revolutionary riding boot in this highly conservative and traditional category. We shifted the focus to youths aged 15-24, driven by fashion and a digital mindset. We established a digital platform where they could create their own design for their boots and compete as individuals, but also as members of their horse club. 54% of the target group participated in the competition and sales exceeded expectations by 170%.

catégorie : Interactive / Digital

segment de marché : Fashion : Clothing, Apparel, Accessories

client : Tretorn

marque/produit : Riding Boots

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non