description: We used the exit of a subwaystation as a catwalk. So passengers coming out of the subwaystation became models in their own clothes just s fretex (the Salvation Army second handshop sells the clothes you and I dont want anymore)

awards : Cannes International Advertising Festivals Outdoor Silver Lion 2011

catégorie : Film / TV / Cinema

segment de marché : Fashion : Clothing, Apparel, Accessories

client : Fretex

marque/produit : Salvation Army Second Hand Shop

directeur de création : n/a

concepteur rédacteur : n/a

campagne pro bono : Non