description: TVC for Earth Hour 2011 Earth Hour is now in its 5th year and has spread from Australia around the globe. We were asked to bring the message back to Australians and remind them to turn their lights off. We leveraged the fact that it is now a well-known phenomenon and introduced a few characters that represent the last people not participating. During the course of the ad they become quick converts to the movement upon discovering just what happens when the rest of Australia has its lights out.

catégorie : Film / TV / Cinema

segment de marché : Government

client : WWF (World Wildlife Fund)

marque/produit : Earth Hour

directeur de création : n/a

directeur artistique : Matt Swinburne

concepteur rédacteur : Mike Felix

campagne pro bono : Oui