description: For Singapore Tourism Board, MSL China's team supported its "Your Singapore" global campaign with an integrated marketing strategy - Transformed Singapore - to attract wealthy Chinese consumers with aspiration-driven content. This helped to position Singapore as one of the most talked about tourist destinations on China's social media and contributed to an increase in tourism.

catégorie : Showreel

segment de marché : Travel

client : Singapore Tourism Board

marque/produit : Inbound China Tourism account

directeur de création : n/a

concepteur rédacteur : n/a

campagne pro bono : Non