description: The largest Czech internet portal Seznam.cz launches a new campaign created by Saatchi & Saatchi, which won this year’s selection procedure. The first of the TV spots promotes Seznam’s unique online music service, TV Mixer, with ready-made playlists from eight different genres to choose from, depending on the listener’s mood. The main idea of the campaign is the claim “Don’t waste your life searching”, reminding the users of Seznam that they can find useful information as well as fun easily and quickly. The campaign will continue during the summer holidays with TV spots about the portal’s other services.

catégorie : Film / TV / Cinema

segment de marché : Telecommunications

client : Seznam.cz

marque/produit : Seznam.cz

directeur de création : Jakub Hanzlicek

directeur artistique : Radouane Hadj Moussa

concepteur rédacteur : Iva Macku

campagne pro bono : Non