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Plant the Bill

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description: Enel, the largest electricity provider in Romania, launched electronic billing as part of their commitment to being more environment oriented. Our task was to show the green thinking behind it and convince people to choose it over the traditional paper bill. And, ultimately, to change people's perception about Enel. So how could we change people's mind, when they are reluctant to change? We sent them one last paper invoice that was printed on seeded paper. So, when you got the bill, you could actually bury it forever. Something green would grow out of it, to reinforce Enel's image as a responsible company. After the first month, over 50.000 clients chose the electronic billing service. Media loved the idea and blew it up. And, most importantly, we seeded an important change in people's perception.

catégorie : Case Studies

segment de marché : Utilities & Services



directeur de création : Johan Ohlson|Jorg Riommi

directeur artistique : Vlad Molico

concepteur rédacteur : Irina Codreanu

campagne pro bono : Non