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Christmas Brand Ad

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description: Asda's Christmas campaign shows the "real story" of how mums prepare for Christmas, rather than the "idealistic and unattainable" scenarios usually portrayed. The campaign includes a 60-second TV spot that shows a mum experiencing the challenges in staging the event, from struggling to get the Christmas tree in the car, to untangling the knot of Christmas tree lights. Asda claims the campaign represents its first Christmas brand advertising campaign and hopes the humorous campaign created by Saatchi & Saatchi will "capture the hearts" of mums. Creative from the ad states, "It doesn't just happen by magic. Behind every great Christmas, there's mum. And behind her, there's Asda". Kate Stanners, executive creative partner at Saatchi & Saatchi, said the creative was designed to acknowledge how mums "always put everything and everyone before themselves, expecting nothing back other than a contented silence on Christmas afternoon". The Asda ad is shot to a speeded-up version of the traditional Christmas carol 'Silent Night', in order to reflect the "excitement" of mums. Towards the end of the ad, the music slows down to reveal a typically British Christmas day featuring the family relaxing in front of the TV, representing the pinnacle of a mum's work.

catégorie : Film / TV / Cinema

segment de marché : Retail

client : Asda

marque/produit : Asda Supermarkets

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non