7:00-8:00 a.m.

Breakfast / Registration

8:00-8:05 a.m.

Welcome by Martine Hue, Investor Relations Director, Publicis Groupe and Stéphanie Atellian, Investor Relations Officer, Publicis Groupe
Introduction and highlights of the program by moderator Adrian Dearnell webcast

First session - Overview

8:05-8:50 a.m.

In a series of rapid overviews and a longer, interactive Q and A, four of Publicis Groupe's most experienced and perceptive leaders will give their take on the global ad market, wrapping up ways in which rapid change in consumer behavior create new complexities in reaching out to people and outlining clear forecasts for future trends. They'll cover the characteristic ways in which their own agencies keep one step ahead of the rapid pace of change, and walk us through some of their most spectacular recent successes.

Steve King, CEO Worldwide, ZenithOptimedia biography | presentation | webcast
Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide biography | presentation | Video 1 - Artic Home | Video 2 - We Are All the Games | webcast
Robert Senior, CEO, Saatchi & Saatchi EMEA and Saatchi & Saatchi Fallon Group biography | presentation | Video 1- EE Launch | Video 2 - Current Customers | Video 3 - Tech Lovers | webcast
Laura Desmond, Global CEO, Starcom MediaVest Group biography | presentation | Video 1 - Sizzle | Video 2 - Who is SMG? | webcast

Second session - How to be successful in the Digital world?

8:50-9:40 a.m.

It's a new world, with new media, new consumers, and a whole new type of marketing. Technology is changing our services and products, and agencies like Razorfish, Digitas, Rosetta, LBi are constantly evolving to keep output and service to clients on the cutting edge. Four of the sharpest digital minds in Publicis Groupe will give individual briefs on topics like the "Infinite Commerce" loop — where marketing and commerce spiral into each other for endless growth — and the recent merger of Digitas and LBi , which reinvents the agency model and creates the most complete digital agency network anywhere in the world. Look out for tips on converged media planning, data-driven targeting, dynamic content distribution and real-time marketing, blending marketing and proprietary technology to build business value and help clients on their digital journeys. They'll conclude with a conversation and Q & A that will showcase how Publicis Groupe enables truly global business by promoting agility, mobility and authenticity across its relevant agencies.

Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi biography | presentation | webcast
Bob Lord, Global CEO, Razorfish biography | presentation | Video - Emerging Experiences | webcast
Tom Adamski, President, Rosetta biography | presentation | webcast
Luke Taylor, Global Chief Executive, DigitasLBi biography | presentation | Video - What Clients Want | webcast
Bob Lord, Global CEO, Razorfish biography | presentation | Video - Results | webcast

9:40-10:15 a.m.

Coffee break

Third session - Surging to the lead in fast-growing markets

10:15-10:45 a.m

Publicis Groupe has ramped up revenue from fast-growing economies, and here's where you'll learn how it's done — from the minds who strategized every move. Managers will dialogue about the initial fast-growing markets strategy and take you blow by blow through our successes in China and Brazil.

Jean-Yves Naouri, COO, Publicis Groupe and Executive Chairman, Publicis Worldwide biography || webcast
Bertilla Teo, CEO, Starcom MediaVest Group Greater China biography | presentation | Video 1 - China | Video 2 - We Are | webcast
Paulo Giovanni, Partner & CEO, Leo Burnett Tailor Made biography | presentation | Video 1 - Brazil | Video 2 - Red & Black | webcast

Fourth session - Core expertise from specialized agencies

10:45-11:15 a.m.

MSLGROUP is Publicis Groupe's flagship specialty communications, PR and events network — the third largest PR network in the world. PHCG is simply the world's largest healthcare communications network and market leader in healthcare communication. Specialized agencies know how to ground their client relationships in deep expertise and long-term trust, but they're also keenly aware of the vital importance of new information technologies.

Olivier Fleurot, CEO, MSLGROUP biography | presentation | Video - Boundless | webcast
Nick Colucci, President & CEO, Publicis Healthcare Communications Group biography | presentation | Video 1 - Adam | Video 2 - PHCG | webcast

Fifth session - Business Model & Key Figures

11:15-12:30 a.m.

Here's where you'll learn about the cost-sharing processes and forward-looking strategic planning that underly Publicis Groupe's spectacular recent business successes. In an open Q & A, Publicis Groupe's top executives will be glad to answer any questions you may have about past and present strategy, operations, and the unique ways we marry IQ and EQ to create the truly human digital agency.

Jean-Yves Naouri, COO, Publicis Groupe and Executive Chairman, Publicis Worldwide biography | presentation | webcast
Jean-Michel Etienne, Executive Vice President-Chief Financial Officer, Publicis Groupe biography | presentation | webcast
Maurice Lévy, Chairman & CEO, Publicis Groupe biography | webcast

12:30 – 1:30 p.m.

Buffet lunch

Walk-through presentations

12:30 – 4:00 p.m.

Performics: Big Data As A Search & Performance Media Driver

Michael Kahn, Executive Vice President, Global Accounts, Performics biography

12:30 – 4:00 p.m.

Audience On Demand: Reaching Audiences that Matter in the 21st Century

Kurt Unkel, President of Products & Solutions, VivaKi biography

12:30 – 4:00 p.m.

Next Level Social Media Strategy: Facebook, Twitter, and the Consumer Journey

Matt Britton, Founder & CEO, MRY biography

12:30 – 4:00 p.m.

Data/CRM: Delivering for Customers 365 Days a Year

Seth Solomons, Founder & Global CEO, CRM 365 biography

12:30 – 4:00 p.m.

Mobile Communication: How Mobile Can Create Engagement with a Brand and Drive Business Especially on the Go?

Olivier Le Garlantezec, Managing Director Europe, Phonevalley biography

12:30 – 4:00 p.m.

BrandLive Room

Anne-Marie Kline, SVP, Account Management/Managing Director, BrandLIVE biography
Anthony Lye, President of Digital Platforms and Channel, DigitasLBi biography

12:30 – 4:00 p.m.

Emerging Experience Wall

Luke Hamilton, Global Group Creative Director of Emerging Experiences, Razorfish biography
Jonathan Hull, Managing Director, Razorfish Emerging Experiences Practice biography

2012-All Rights Reserved-Publicis Groupe-Proprietary and Confidential -- NOT for use without prior written permission from Publicis Groupe.

TOM ADAMSKI – President, Rosetta

Tom served as the President & CEO of LEVEL Studios for over 10 years before being named Rosetta’s President in August 2012. He is a trained designer, entrepreneur and digital innovator who built LEVEL into one of the most successful digital marketing agencies in the US before its acquisition by Rosetta in October 2010. 

Tom now drives Rosetta’s fast growing Commerce business while leading the Technology and Creative & Customer Experience teams. He also oversees Rosetta's Technology & Telecommunications, Entertainment & Travel and Healthcare Verticals as well as the agency's Marketing and Business Development groups. His unique perspective regarding the interplay of branded content, technology platforms and connected devices is a key differentiator in how Rosetta personalizes the experience between brands and consumers across touch points and over time.

Prior to agency life, Tom spent nearly four years in marketing and product development at Xing Technology Corporation, helping to pioneer the first audio/video streaming platforms for broadband networks. Xing was acquired by RealNetworks in 1999. 

TOM BERNARDIN – Chairman & CEO, Leo Burnett Worldwide

Tom Bernardin is Chairman & CEO of Leo Burnett Worldwide, a one-billion Euro company and one of the most awarded communications agencies in the world.

With a focus on HumanKind, Tom and his global leadership team lead and inspire the company towards innovation, growth and superior creative that produces results for many of the world's Top brands.

TOM BERNARDIN – Chairman & CEO, Leo Burnett Worldwide

Artic Home

TOM BERNARDIN – Chairman & CEO, Leo Burnett Worldwide

We Are All the Games

NICK COLUCCI - President & CEO, Publicis Healthcare Communications Group (PHCG)

Nick leads Publicis Healthcare Communications Group—the largest healthcare communications network in the world.

Under Nick’s tenure, the network has grown from a fragmented group of agencies to a global powerhouse with unrivaled capabilities, expanded global client relationships, and a footprint in pharmerging markets, China and India. Nick has a broad perspective having served both on the client and agency sides.

Prior to joining Publicis 15 years ago, Nick was Vice President of Marketing and Sales at EyeSys Technologies and Marketing Director at Roche. Nick is well known in healthcare circles, leading key initiatives for the Coalition for Healthcare Communication, an industry trade association, as well as serving on the boards of the American Heart Association of New York and the Pasteur Foundation Advisory Board.

Nick was honored last year by being named Marketer of the Year at the PM360 Trailblazer Awards.

NICK COLUCCI - President & CEO, Publicis Healthcare Communications Group (PHCG)


NICK COLUCCI - President & CEO, Publicis Healthcare Communications Group (PHCG)


LAURA DESMOND – Global CEO, Starcom MediaVest Group

Laura Desmond was one of the youngest CEOs when appointed to lead SMG globally in 2008, but that was only the first of many marks she has made on the agency and communications business since. She is regarded throughout the industry as a game-changer, a true innovator, and the lead architect in building the media agency of the future.

Commanding a staff of over 7,300 employees, across 132 offices globally, Laura attracts diverse talent and executives who bring unconventional thinking to reinvigorate the role of a media network.

She has ushered in and nurtured relationships with some of the biggest and most successful marketers worldwide. Blue-chip brands such as Coca-Cola, Procter & Gamble, Kraft, Mondelez, Mars/Wrigley, Samsung, Walmart and Microsoft, have invested in SMG because of Laura’s visionary leadership and creative mindset. Beyond clients, Laura has secured exclusive partnerships with pioneering organizations including TED, The Association of National Advertisers, The American Association of Advertising Agencies and Google.

Prior to leading the global network, Laura was CEO of SMG-The Americas where she grew Starcom, MediaVest and Spark brands across the US, Canada and Latin America.

Laura first received national recognition when she was CEO of MediaVest from 2003-2007, during which she raked in New Business wins and scored the recognition Media Executive of the Year from Mediaweek as well as Adweek Agency of the Year award several years in a row.

On a personal level, Laura has also been commended for her leadership, mentorship and contribution to the marketing world. She was named Ad Woman of the Year (AWNY 2009), recognized in The Wall Street Journal's Creative Leadership Series (2007) and the Women to Watch issue (2006). Laura was also awarded the Advertising Age Media Maven honor (2005) and inducted into the American Advertising Federation's Advertising Hall of Achievement (2005). Forbes even named Laura as one of the world’s most powerful women in the world. Most recently, she was honored by New York Women In Communications (NYWIC) with the prestigious Matrix Award and by Advertising Age as one of the 100 Most Influential Women in Advertising.

In addition, Laura served as a 2012 Cannes International Festival of Creativity Titanium jury member alongside the highest regarded group of marketers to judge the best work the industry has to offer. Laura is Vice Chair of the Board of Directors of the Ad Council and sits on the Board of Directors for Adobe Systems.

Under Laura’s purview, SMG has earned more honors for its work and talent than any other media network in the world, including over 322 creative, media and Agency of the Year distinctions in 2012 alone. In addition, SMG was named Network of the Year by Festival of Media (2011), ranked No. 1 Global Media Agency by Advertising Age (2010, 2011), No. 1 agency for Global Overall Activity Billings by RECMA ( 2010, 2011), and named a leader in the New Interactive Landscape by Forrester, making SMG the first media agency to receive this recognition.

LAURA DESMOND – Global CEO, Starcom MediaVest Group


LAURA DESMOND – Global CEO, Starcom MediaVest Group

Who is SMG?

JEAN-MICHEL ETIENNE - Executive Vice President-Chief Financial Officer, Publicis Groupe

Jean-Michel Etienne holds a Master's degree in economics and advanced accounting qualifications.

He began his career as an auditor with Price Waterhouse from 1975 to 1980. He then joined the finance department of Renault where he assumed a number of responsibilities for the group's financial planning.

In 1991, he was appointed Group Vice President and Group Financial Controller at CarnaudMetalbox, where he worked on the merger with Crown Cork and Seal.

Jean-Michel Etienne joined Publicis Groupe as Chief Financial Officer in September 2000 and in September 2006 he was appointed Executive Vice President – Chief Financial Officer. He is member of the Management Board since July 2010. He was closely involved in the Saatchi & Saatchi, Bcom3, Digitas, Razorfish, Rosetta and LBi acquisitions that placed Publicis Groupe number three worldwide in its industry.


Olivier Fleurot is the CEO of MSLGROUP, Publicis Groupe’s strategic communications and engagement network, advisors in all aspects of communication strategy.

Olivier joined Publicis Groupe in 2006 as Executive Chairman of Publicis Worldwide, a global advertising network, employing 9,000 people in 80 countries.

From 1999 to 2006, Olivier was with the Financial Times Group in London. As CEO, Olivier was responsible for all the Group’s newspapers, magazines and online activities. Prior to joining the Financial Times Group, Olivier was Chief Executive Officer of Les Echos Group, France’s leading business publisher. Under his direction, Les Echos became the first French publisher to launch a website in 1996.

Olivier worked as a marketing and communication director in France for a software publisher, Lotus Development Inc, between 1984 and 1988. He was a journalist for 6 years and covered the high tech industry, for a magazine and the daily newspaper, Les Echos. Olivier was an engineer for 3 years, working mostly abroad, including in the US, for Degrémont, a leading water treatment engineering company.

He graduated as Ingenieur Civil des Mines in 1974.



PAULO GIOVANNI – Partner & CEO, Leo Burnett Tailor Made

Paulo Giovanni is a partner and CEO of Leo Burnett Tailor Made since April 2011, and a member of the Global Leadership Committee.

Paulo, three-times elected Advertising Man of the Year, brought to Leo Burnett not only the surname, but also the Tailor Made model of business. In 6 months, he implemented the Fiat Agency, a bespoke philosophy of work, soon expanded to other clients, and conquered new accounts such as Nova Schin Beer (the second largest brewery in Brazil), Disney, Gillette, Rimowa Luggage, Iveco Trucks, the Brazilian Government Secretary of Communication and Carrefour.

He started his career on the radio and also hosted shows at Globo television network before launching Giovanni Communications, later called Giovanni Draftfcb. Under his leadership, the agency became one of the Top 6 in the country. In late 2007, he sold the agency to the Interpublic Group and founded two below the line agencies: Mix Brand Experience - one of the 5 largest activation and events agencies of the country, two times the Agency of the Year in São Paulo and the Agency of the Year in Brazil in 2009 - and Pop Trade Marketing, the largest point-of-sale agency in Brazil, with more than 4.000 collaborators helping clients to sell out and providing accurate field information.

As a man of New Business, Paulo actively participated on winning clients as Nike, Tim (Telefonica Italia Mobile), Sky, P&G promotional activities, Nestlé, Telefonica, Coca-Cola (Guarana Kuat), Samsung, HP and Bank of Brazil, among others.

He was President of ABAP (The Brazilian Association of Advertising Agencies) Chapter Rio and Adviser of the Superior School of Advertising and Marketing (ESPM). Giovanni was born in Petrópolis in the State of Rio de Janeiro and has two daughters and one son. He is also member of the Board of the foundation Lar do Caminho (http://www.lardocaminho.org.br/) that takes care of homeless children.

PAULO GIOVANNI – Partner & CEO, Leo Burnett Tailor Made


PAULO GIOVANNI – Partner & CEO, Leo Burnett Tailor Made

Red & Black

Michael KAHN – Executive Vice President, Global Accounts, Performics

Michael Kahn helps lead the global search and performance marketing practice at Performics driving strategic services and business development excellence across the global network. Areas of focus include agency performance capability/offering, account management/planning practices, network growth, talent acquisition/development and specific stewardship on key client engagements including Airbnb, American Eagle Outfitters, Bose, Microsoft, Patagonia and Richemont.

Michael’s duties across the Americas, APAC, EMEA and LATAM build on an eight year career at Performics (joined the agency in 2005) where he has lead the creation of the agency’s account management practices, marketing, New Business, integration with VivaKi and now Performics global capability.

Michael began his career in the traditional agency world, working at agencies Ketchum, J. Walter Thompson, Campbell Mithun Esty and DDB, He then moved online in 1998 leading marketing for a series of start-ups including Art.com, TruePoints.com and VisaNow.com.

Michael is a graduate from the University of Wisconsin – Madison.

Steve KING – CEO Worldwide, ZenithOptimedia

Once the youngest Managing Director of a UK media company, Steve is now one of the most experienced global network leaders.

In 2000, Zenith became part of Publicis Groupe and Steve was part of the management team that oversaw the successful merger with the Publicis-owned Optimedia network.  In 2001 he became CEO of ZenithOptimedia EMEA.  In 2004, when the long standing Chairman of Zenith, and subsequently ZenithOptimedia, John Perriss, retired, Steve was promoted to his current position of CEO of ZenithOptimedia Worldwide.

He has served on the P12, the management executive team of Publicis Groupe, since 2004.  He was one of the architects of VivaKi within Publicis Groupe, which created a dynamic and unique operation housing the key media and digital assets of Publicis Groupe -  representing ZenithOptimedia, Starcom MediaVest Group and Digitas. 

In 2012, he was appointed to the Board of BBH.

Steve is a regular presenter on industry trends and is frequently interviewed for his views on global media issues.

Bob LORD – Global CEO, Razorfish

As an engineer out of college, Bob Lord’s interest in marketing led him back to school to study business. After earning an MBA at Harvard University, he joined the consulting world. Little did he know at the time that marketing and technology would eventually collide.

After stints in leading positions at consulting firms, Bob landed at Razorfish in 1999 as Chief Operating Officer. Back then, technology wasn’t advanced enough to deliver on brand promises and the bubble burst. But the past decade has truly seen the convergence of marketing and technology — and Bob’s early career experiences primed him for this shift.

His role has evolved over the years; from Chief Operating Officer, he became President of Razorfish’s east region for six years, before becoming Global CEO in 2009.

In 2011, he was named the leader of all of VivaKi’s digital assets as well as its Transformation Team, a cross-agency group charged with developing a strategy to accelerate digital capabilities and technology for the entire Groupe.

In addition to being at the helm of Razorfish, Bob also oversees the DigitasLBi network and Denuo—a total of over 7500 employees worldwide. He also drives the agencies' digital product offerings which currently include Fluent and CRM365. Additionally, he represents the Groupe's technology assets on Publicis Groupe “P12”, the Strategic Leadership Team and the Board of Directors for its VivaKi unit.

Of all his duties, Bob most enjoys working with clients and various teams, and thrives selling new work, challenging ideas and driving innovation within the organization. He is energized by making a difference for clients and their bottom lines, and helping them communicate with consumers like never before.

In service of the industry, Bob sits on the Board of Directors for the Ad Council and IAB; is an active member of the TED community and a founding member of the Nantucket Project. In his spare time, Bob enjoys biking, surfing and spending time with his family.

Bob LORD – Global CEO, Razorfish

Emerging Experiences

Bob LORD – Global CEO, Razorfish


Jean-Yves Naouri, COO, Publicis Groupe and Executive Chairman, Publicis Worldwide

Jean-Yves Naouri is Chief Operating Officer of Publicis Groupe and Executive Chairman of Publicis Worldwide. He also oversees Publicis Healthcare Communications Group (PHCG), Rosetta, the Groupe's Production Platforms and Publicis Groupe in China.

In addition, he pilots the Shared Service Centers and a number of additional services, including IT, Procurement, Insurance and Real Estate.

Jean-Yves Naouri is a member of the “P12” Executive Committee and the Management Board (Directoire) of Publicis Groupe. He's been with Publicis Groupe since 1993, when he joined as a founding partner of Publicis Consultants.

Prior to this, he worked as an engineer in various fields and was also employed by the French Ministry of Industry and Foreign Trade as a Cabinet Advisor.

Jean-Yves Naouri graduated from the Ecole des Mines and Polytechnique.

Robert Senior – CEO, Saatchi & Saatchi EMEA and Saatchi & Saatchi Fallon Group; Chairman of Saatchi & Saatchi Worldwide Creative Board

After studying History and Politics at Durham University, Robert began his advertising career at BWBC & Co before moving to DMB&B where he spent five years working predominantly on Procter & Gamble. In 1994 he joined Simon’s Palmer as Client Services Director.

Senior founded Fallon London in 1998 with four partners and together they grew the business from a start-up to a 190 person strong multi award-winning agency, famed for work on Skoda, BBC, Sony and Cadbury. They were named Campaign Magazine’s Agency of the Year in 2006 and 2007.

Now CEO of Saatchi & Saatchi EMEA and the Saatchi & Saatchi Fallon Group, a mini-group within the Publicis Groupe that aims to drive growth and creative excellence across the agencies, Senior is also Chairman of the Saatchi & Saatchi Worldwide Creative Board.

Outside the Agency world, Senior is a private entrepreneur, running an alpine property business in France. A passionate skier, cyclist and former triathlete, Senior is also a qualified Austrian ski instructor who has taught in Austria, Switzerland and France.

Robert Senior – CEO, Saatchi & Saatchi EMEA and Saatchi & Saatchi Fallon Group; Chairman of Saatchi & Saatchi Worldwide Creative Board

EE Launch

Robert Senior – CEO, Saatchi & Saatchi EMEA and Saatchi & Saatchi Fallon Group; Chairman of Saatchi & Saatchi Worldwide Creative Board

Current Customers

Robert Senior – CEO, Saatchi & Saatchi EMEA and Saatchi & Saatchi Fallon Group; Chairman of Saatchi & Saatchi Worldwide Creative Board

Tech Lovers

Luke Taylor – Global Chief Executive, DigitasLBi

Taylor is Global Chief Executive of DigitasLBi, the world’s most complete digital agency network with 5,700 best-in-class digital and technology experts in 25 countries.

Prior to taking up this role at the start of 2013, Taylor was Chief Executive of LBi, where he implemented a series of successive strategic transformations to ensure that the agency thrived in the rapidly evolving digital ecosystem.

Following his appointment as LBi Chief Executive in 2008, Taylor installed a new global management team and implemented a single vision, single brand, consistent service model and shared organisational design across LBi’s global footprint. He also oversaw the acquisition of bigmouthmedia in 2010 and MRY in 2011, as well as LBi’s recent €416m integration into Publicis Groupe and merger with Digitas to form DigitasLBi.

Taylor serves as a member of the Creative Industries Forum with a mandate to advise the UK Government on how to build the UK’s creative industries both at home and overseas.In 2012 Taylor was nominated as Individual of the Year by The Drum magazine for his contribution to the marketing services industry.

Taylor has a Master’s Degree in English Literature from Oxford University.

Luke Taylor – Global Chief Executive, DigitasLBi

What Clients Want

Bertilla TEO – CEO, Starcom MediaVest Group Greater China

Bertilla was appointed CEO of Starcom MediaVest Group Greater China in January 2010. After joining SMG, Bertilla continues fortifying SMG’s competitive advantage by strengthening our strategic product offering, attracting the best talent and ensuring our clients receive the best value in the market.

During her leadership, she has accelerated SMG's digital and branded content businesses' growth by enriching digital & analytics products and launched LiquidThread, the first special branded entertainment unit outside of the US. Bertilla also propelled SMG to be the leader in consumer insights spearheading the groundbreaking Yangtze, Luxe and Women Studies. SMG has attracted numerous new clients including Mars Wrigley, Shanghai Jahwa, Longchamp and also successfully further strengthening relationship with Coca-Cola and P&G. SMG won the Campaign Asia Pacific’s Greater China Media Agency of the Year 2011 and RECMA named SMG China’s Top Billing Media Agency in 2011.

Bertilla has more than 20 years in the advertising business across Asia Pacific markets. In her previous role as CEO of MEC North Asia, Bertilla was responsible for the strategic development and operations of MEC and was instrumental in the account wins of numerous blue-chip clients such as Colgate-Palmolive, Wrigley and Sony Electronics.

In 2010, Bertilla was recognized as one of the Top Women in the Asia Pacific industry by Media and awarded as one of the Top 10 Outstanding Women in China Advertising Industry by 21st Century Advertising. She was also recognized as one of the Top 10 Agency Chiefs in Asia Pacific by Media in 2007.

Bertilla TEO – CEO, Starcom MediaVest Group Greater China


Bertilla TEO – CEO, Starcom MediaVest Group Greater China

We Are

RISHAD TOBACCOWALA - Chief Strategy & Innovation Officer, VivaKi

Rishad Tobaccowala focuses on incubating new ideas, approaches and models for the next generation of data driven marketing, storytelling and brand growth.

Over his 30-year marketing career Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing.

As a pioneer in digital marketing, he helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala has helped incubate.

KURT UNKEL – President of Products & Solutions, VivaKi

Kurt Unkel oversees the development & delivery of marketing products, partnerships and services that enable Publicis Groupe agencies and their clients to stay connected to digitally empowered consumers.

Prior to his current role, he was EVP, General Manager of Audience On Demand® (AOD). AOD is VivaKi's addressable media solution that combines industry-leading technology, proprietary partnerships, dedicated expertise and agency collaboration to accelerate data-driven audience buying across all of VivaKi. In three years, Unkel helped grow AOD from two clients and three employees to 350 clients, 100 employees, and over 15,000 daily campaigns, helping VivaKi and its many agencies and clients to be the definitive leaders in the digital addressable marketplace.

JEAN-FRANCOIS VALENT - CEO Publicis Groupe Productions Platforms - Mundocom Worldwide - MarketForward

Jean-Francois Valent graduated from HEC, the leading business school in France, and started his career as a financial auditor for Arthur Andersen. He then moved to North Carolina, USA to work for Alcatel Network system, as project leader in charge of industrial rationalizations.

He joined the Publicis Groupe in 1991. After years spent managing the advertising needs of some of Publicis key clients (Heineken, Nestlé, Renault, SFR ...) he has driven inovation into the Groupe in the areas of Brand Asset Management and Digital signage as CEO of MarketForward.

He joined Mundocom as CEO in 2005 to help reposition the Mundocom Operation in France from a pure pre-press and print production player to a holistic production service including web and 3D image production.

Most recently he has been also entrusted with the global responsibility for the Publicis Groupe production Platform offerings.


Matt Britton is the Founder & CEO of New York-based MRY—a world leading social media marketing agency. Since founding the agency in 2002, MRY has worked with dozens of the world’s leading companies—including P&G, Microsoft, Ford Motors, Coca-Cola and Visa—in creating shareable brands and highly engaged consumers by leveraging social technologies and engagement-led strategies.

Matt, 37, has grown MRY from a one-man startup to a thriving agency with nearly 500 employees worldwide. 

In 2009, MRY was named the Social Media Agency of the Year by Mashable.

In February 2010, MRY was named one of advertising's 10 most innovative companies in the world by Fast Company.

In March 2011, MRY announced the launch and spin-off of CrowdTap, the world's first on-demand participation network. AdAge later named CrowdTap one of the 8 hottest startups at SXSW. In Decemer of 2011 Mashable named CrowdTap the up-and-coming social media service of the year.

In November 2011, MRY was acquired was LBI International, now part of Publicis Groupe.

Olivier LEGARLANTEZEC – Managing Director Europe, Phonevalley

Olivier Le Garlantezec joined Phonevalley (the Publicis Groupe mobile agency) in 2007 as Global Chief Marketing Officer, and then became Managing Director for Europe in 2010.

Olivier began his carrier in 1996 at SFR / Vodafone where he developed the first Mobile prepaid offer. He then worked at Tiscali/LibertySurf as Marketing Director to develop the Web portal of the provider.

From 2003 till 2007, Olivier joined Coca-Cola Company in France as Coca-Cola Regular Brand Manager and was appointed Head of Digital for all brands of the group.

Olivier holds a Master's degree in Economics and has a MBA, Marketing in Advertising

Seth Solomons – Founder & Global CEO, CRM 365

Seth brings over 20 years of global experience across advertising, media, integrated marketing and technology. He is a very strong strategic thinker, a creative marketer and innovator.

Seth is the CEO of CRM365, helping progressive brands do a better job of meeting the needs of their customers, 365 days a year. He is unsatisfied with today’s legacy marketing practices and slow to market CRM offerings. His passion and curiosity for what’s next is driving profound change in areas such as data, analytics, performance creative and technology platforms. Since launching in October 2011, as the first “product-based” company within Publicis Groupe, CRM365 has landed several new client engagements including Aflac and Intel.

Previously, Seth spent eight years at Wunderman Worldwide. He worked with several established brands, including American Express, Nabisco and AstraZeneca developing customer-centric marketing programs.

Seth was named as one of the Top 40 under 40 by Advertising Age in 2007.

Anne-Marie Kline, SVP, Account Management/Managing Director, BrandLIVE

Anne-Marie has been with Digitas since 2004, leading successful campaigns for a wide range of clients across travel, retail, automotive, consumer electronics, insurance, music, and more.

But among her most significant accomplishments has been the recent launch of BrandLIVE in 2012. Through this proprietary agency model and technology suite, she’s brought together a stable of 25 leading technology partners focused on content, measurement, listening, and publishing—all in real-time.

As SVP of Account Management, she’s applied her characteristic savvy and innovation in leading the agency’s relationship with P&G—driving groundbreaking ideas and tremendous results across brands such as Tide, Downy, Duracell, and Gain. For example, during the Super Bowl blackout, Anne-Marie’s team worked with Tide to quickly craft one of the game’s first, and most buzzed about, responses. And during the summer Olympics, Digitas built an award-winning, first-of-its kind interactive Xbox Kinect wall for Duracell—a virtual stadium where fans could send tweets, photos, and videos of encouragement to their favorite athletes.

More recently, Anne-Marie partnered with the Sprint team to bring BrandLIVE to CES 2013, where they monitored trending topics and social conversation, and then used the data to create highly relevant content for CES attendees in real-time. As a result, Sprint’s CES content reached more than 2.1 million people and earned nearly 7.5 million impressions. Twitter named Sprint one of its #2013CES winners, heralding this real-time approach as “the future of marketing.

Anthony Lye, President of Digital Platforms and Channel, DigitasLBi

As President of Digital Platforms and Channel, Anthony is responsible for developing DigitasLBi’s marketing cloud and driving client take-up of the agency’s IP toolkit across its entire global footprint.

Anthony also oversees DigtasLBi’s global channel partnership strategy and works to ensure that the agency continues to collaborate with third parties including Adobe, Oracle and Salesforce.

Anthony joined LBi in January 2013 from Oracle, where as Senior Vice President, Oracle Cloud Applications, he was responsible for the CRM business worldwide and development for on-premise and cloud applications. He also led the acquisitions of ATG, RightNow, InQuira and Fatwire as well as the assembly, integration and productisation of Oracle’s Customer Experience stack. Prior to joining Oracle, Anthony held senior positions at Siebel Systems and Remedy Corporation.

Anthony has over 20 years’ experience and a proven pedigree in bringing to market world-class software and CRM solutions. He has been the executive sponsor on many large customer transformations in many industries and geographies including Merck, Astra Zeneca, Visa, National Australia Bank, Standard Chartered Bank, Deutsche Telekom, China Mobile, Qantas, Southwest and Starbucks.

Luke Hamilton, Global Group Creative Director of Emerging Experiences

As a founding member of Razorfish’s Emerging Experience (EE) group (now 6 offices, 3 continents), Luke helped build our team that transforms new gadgets and gizmos into marketing experiences that thrill even non-techies. In his quest to make sci-fi a reality, his work typically requires the creation, manipulation and implementation of emerging technologies such as tablets, touchscreens, gesture sensors, etc.

His work for clients such as Coca-Cola, Microsoft, Kraft, and Dell can be seen around the world in airports, malls, Madison Square Garden, and even Piccadilly Circus. Notable implementations in 2012 include Audi City, AT&T’s flagship store, and Delta Air Lines’ Touch the Future of Travel, all of which were media and award show darlings.

Outside of the client sphere, Luke was instrumental building our company-sponsored, technology-laden “Lab” – an environment that would make any geek blush. In ’12, he led the concept and design of new Labs in Atlanta and San Francisco. A physical manifestation of our belief in the further convergence of creativity, technology, and media, each Lab is stocked with more than $600K of seamlessly connected technologies that provide a space for clients to strategize, implement, and prototype new ideas.

For example, you can test image recognition software that identifies characteristics like gender and age before digitally displaying targeted offers in real-time. Or, you can sample 3D video walls, interactive kiosks, and other physical screens with which consumers can engage via smartphones or tables. The Labs are brainstorming at its finest. And prototyping at its fastest. And Luke has been key in making it happen.

Jonathan Hull, VP, Global Head – Razorfish Emerging Experiences

Jonathan is a digital strategy and innovation leader. As the founder and Global Managing Director of Razorfish Emerging Experiences Practice, Jonathan leads a cross-functional team of strategists, designers and technologists who are considered leaders in digital ecosystem thinking. The team’s charter is to deliver innovative ideas and cutting edge creativity along with an approach that is grounded in the realties of business. As the team’s leader, Jonathan provides strategic direction by identifying business opportunities, assessing emerging technologies, overseeing R&D and defining global go-to-market strategies.

He has over 20 years of experience and has been with Razorfish for the last 13 years. Jonathan has a strong retail focus but also has deep experience with automotive, hospitality and financial services. Client experience includes Target, AT&T, JCPenney, Best Buy, Home Depot, Audi, Samsung, American Express, Kraft, Ralph Lauren, Office Depot, Ford, Levi’s, Microsoft and Mercedes.

Prior to joining Razorfish, Jonathan was with IBM, Oracle and Fidelity Investments. He has an MBA from the University of Florida.

Samples of work produced by Jonathan’s team can be accessed online at http://emergingexperiences.com.

Maurice Lévy, Chairman & CEO, Publicis Groupe; Chairman of the Management Board

Maurice Lévy is widely recognized as one of the leading figures in the communications industry. He joined Publicis in 1971 in charge of IT, and very quickly moved into the heart of the agency's business. In 1975 he was appointed President of Publicis Conseil and took personal responsibility for the international development of Publicis from the early 1980s, piloting a series of important acquisitions as well as the Groupe's pioneering strategic focus on digital. Maurice Lévy has been Chairman and CEO of Publicis Groupe since 1987.