• Job title Associate Director, Local Activation | 4966
  • Function Media
  • Contract type Permanent
  • Experience Manager / Director
  • Parent brand ZenithOptimedia Group
  • Brand Zenith
  • Agency Zenith USA - Atlanta
  • Country United States
  • City New York
ASSOCIATE DIRECTOR, LOCAL ACTIVATION Overview: The ideal candidate should be a decisive and confident leader with a rich background steeped in successful media negotiation. The candidate will have a passion for negotiating and deep experience buying advertising across a variety of local channels. This individual must be able to work in a fast paced environment and thrive under pressure. Experience: • Understand internal computer systems and applications • Up to date on all current programming, trends, and specific marketplace conditions so as to be able to form recommendations on a timely basis • Understand and be fluent in all technology used by the local buying group • Able to bring new ideas and insights to the client. Initiate creative solutions Stewardship: • Develop costs for the use of all local media and perform regular updates of those costs with current marketplace conditions. • Check accuracy of the costs used prior to the buy being authorized • Closely monitor the buy in progress to ensure all buys will be delivered on the date requested. • Check buys as completed making sure that all agreed upon KPIs are achieved. • Conduct post-purchase and post-run audits to ensure media plan adherence. Communication: • Maintain regular dialogue with planning and account team and make recommendations to planning team before the buys is authorized to ensure delivery of buy specifications • Ensure consistent and regular dialogue with key vendor personnel. • Learn marketplace conditions and evaluate opportunities for specific clients Leadership • Train and mentor staff • Provide leadership to assigned group of buyers for day to day responsibilities • Be responsible for day to day supervision of a team of Negotiators. • Determine and delegate workflow, priorities and deadlines • Set a tone of professional standards Zenith Media is an equal opportunity employer.

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