Job titleAssociate Director, Local Activation | 4966
ExperienceManager / Director
Parent brandZenithOptimedia Group
AgencyZenith USA - Atlanta
ASSOCIATE DIRECTOR, LOCAL ACTIVATIONOverview:The ideal candidate should be a decisive and confident leader with a rich background steeped in successful media negotiation. The candidate will have a passion for negotiating and deep experience buying advertising across a variety of local channels. This individual must be able to work in a fast paced environment and thrive under pressure.Experience:•Understand internal computer systems and applications•Up to date on all current programming, trends, and specific marketplace conditions so as to be able to form recommendations on a timely basis•Understand and be fluent in all technology used by the local buying group•Able to bring new ideas and insights to the client. Initiate creative solutionsStewardship:•Develop costs for the use of all local media and perform regular updates of those costs with current marketplace conditions. •Check accuracy of the costs used prior to the buy being authorized•Closely monitor the buy in progress to ensure all buys will be delivered on the date requested.•Check buys as completed making sure that all agreed upon KPIs are achieved.•Conduct post-purchase and post-run audits to ensure media plan adherence.Communication:•Maintain regular dialogue with planning and account team and make recommendations to planning team before the buys is authorized to ensure delivery of buy specifications•Ensure consistent and regular dialogue with key vendor personnel. •Learn marketplace conditions and evaluate opportunities for specific clientsLeadership•Train and mentor staff•Provide leadership to assigned group of buyers for day to day responsibilities•Be responsible for day to day supervision of a team of Negotiators. •Determine and delegate workflow, priorities and deadlines•Set a tone of professional standardsZenith Media is an equal opportunity employer.