• Job title Content Strategy Director
  • Function Client Strategy & Planning
  • Experience Manager / Director
  • Parent brand Leo Burnett Group
  • Brand Leo Burnett
  • Agency Leo Burnett USA
  • Country United States
  • City Chicago
Position Expectations Core Responsibilities The Content Strategy Director leads modern content strategy and content management efforts in collaboration with strategists, creative directors, community management and other project team members. They collaborate with teams to tell compelling stories across multiple platforms, as well as championing content that is desirable, discoverable and sharable. They are masters of best practice, and because they understand best practice, they know how to expand and break conventions to deliver brand elevating content and work. They are passionate about blazing new trails and provide thought leadership to their clients and teams. They have a deep understanding of content marketing from concept to execution, and also understand how to guide teams to create content that starts conversations in social. They are able to look across an organization and make thoughtful recommendations about what content goes where and when. They have demonstrated an ability to successfully manage the duties and responsibilities of a content strategist within projects of any size, including but not limited to: website redesign, content marketing, social media, mobile, UGC, etc. Additionally, they often work across multiple projects for single clients and are continually identifying, optimizing and adjusting content strategies to increase effectiveness, efficiency and relevance. They work directly with clients and lead teams to sell ideas and strategies. Mentoring and overseeing the work of other Content Strategists, along with sharing their best practices with the broader team is also typical.
Owned Tasks and Responsibilities • Leads the creation or facilitation of the following activities:  • Content-related stakeholder interviews  • Content inventories and audits  • Content strategy  • Distribution strategy  • Publishing / Content Requirements  • Governance  • Editorial calendar  • Editorial Guidelines  • Innovation and thought leadership  • Content partnerships and tools • Fills gaps in team capabilities, often taking on strategic, creative or data driven tasks that others on the team do not have the skillset to execute • Organizes and leads content-related client presentations, and serves as primary point of contact for content-related client issues Shared Tasks and Responsibilities • Collaborate on multiple creative concepts by bringing creative, strategy, development and other disciplines content best practices • Collaborate with the creative team in the development and creation of copy and visual content assets • Reviews in-progress content assets to ensure adherence with editorial and legal guidelines • Identifies opportunities for content testing and measurement and partners with Analytics group to implement testing and measurement • Collaborate on content distribution strategies with media and participation strategy Internal Tasks and Responsibilities • Advocates for the role of content strategy within the agency and to clients • Proactively communicates and collaborates on assigned projects, identifies new opportunities and contributes to departmental projects • Identifies branded content opportunities for creative team as a product • Estimates hours required for content efforts and monitors usage of allocation • Proactively takes initiative in defining ambiguous situations • Skilled at working on CMS- and non-CMS-driven applications and articulating benefits and drawbacks of each • Mentors others on CS team, maintains a positive attitude and fosters teamwork and collaboration with group • Contributes to internal CS Intellectual Property (IP) activities and brings new ideas to the group Experience/Requirements • 8+ years experience in the following areas: • Applying iterative, user-centered design principles to the design and development of digital content • Managing processes that govern planning, development, publication, and distribution of digital content • Creating and implementing content marketing strategies • Overseeing branded content creation • Collaborating with teams across an organization including social, public relations, and technology • Experience with content organization, presentation and workflow tools including Excel, PowerPoint, and Visio. • Strong written and oral communications and presentations skills • Experience as primary CS on medium and large accounts • Solid interpersonal and teamwork abilities • Strong leadership and management skills • Demonstrated critical thinking ability Education • Bachelor’s degree • Graduate degree (preferred) in English, Journalism, Media Studies, Library Sciences or related

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