NEGOTIATOR, LOCAL ACTIVATION
Manage local media investments and achieve key performance deliverables in online and offline Media including TV, Radio, Cable, Print, OOH, Digital and Mobile.
• Project accurate audience estimates in assigned geographies.
• Negotiate efficient and effective local activations, delivering competitive value and targeted content.
• Maintain pulse on the media marketplace including pricing, competitive activity and inventory assessment.
• Understand marketplace uniqueness: geography, coverage, ethnicity and meaningful competitor information.
• Inform necessary constituencies of marketplace opportunities to drive impact and value for our Clients.
• Track confirmation of Client budgets and billing reconciliation.
• Generate pre-in-and post-buy reports to ensure Nielsen and/or Rentrak audience projections are monitored and audit deliverables are achieved.
• Negotiate ROI, audience deficiency, bonus and goodwill weight as needed.
• Develop excellent working relationships with sales management and representatives to ensure favorable consideration for all Zenith clients.
• Assist in training and mentoring Associates and Trainees as needed.
• Bachelor’s Degree or 4-5 years relevant business experience.
• Excellent written and verbal communication, organizational, interpersonal, and follow-up skills.
• Expertise in Microsoft Outlook, Word, Excel, and PowerPoint preferred.
• Experience in MediaOcean /MediaBank is preferred.
At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that client’s budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.
Zenithmedia is an equal opportunity employer.