Leo Burnett Group – The Core: Senior Analyst Leo Burnett is seeking a Senior Analyst to join our team dedicated to creating custom data and analytical solutions for our Clients. We are looking for a candidate with in-depth knowledge of CRM and analytics, who has a proven track record of success in solving complex business issues. As a Senior Analyst within The Core, you will work in a highly collaborative environment with both Clients and colleagues in Creative, Business Leadership, and Strategy. The Core
The Core is Leo Burnett Group’s integrated data and analytics offering that serves as an insight engine to optimize our award-winning creativity and drive competitive advantage for clients. The Core leverages data and analytics to deliver deep consumer insights that lead to creative communications that are more personalized, more engaging and more effective. It builds predictive models, develops journeys, analyzes search data, and more - all in service of customizing strategy and delivering the right message to the right people at the right time.
Responsibilities The responsibilities of a Senior Analyst within The Core are focused on Strategy, Reporting, Measurement, and Analytics. You will be empowered to: · Plan, execute, and communicate the results of strategic database analyses in support of Client business (e.g., analyze impact of direct communications including social, email, direct mail, and web). Develop measure and testing plans to refresh tactics and optimize results. · Become a storyteller with our Clients' data, working to uncover deep analytical insights to drive high-impact results. · Create in-depth strategic analytics that inform our Client's annual marketing plan. Identify solutions to Client problems as well as new opportunities that improve the effectiveness and efficiency of the plan. · Generate promotion response reporting. Supplementing that reporting with database and web analytics using query and reporting tools, collaborating with Creative, Business Leadership, and Strategy. Desired Skills & Experience
· Bachelor’s Degree in an analytic-focused or quantitatively focused field (e.g. statistics, engineering, social sciences, economics). Advanced degree is a plus. · At least 2 to 3 years of experience in a related field such as CRM, web analytics, social media marketing, campaign analytics and management, and data analysis. · Experience using data analytic tools, like the following, is preferred: o SAS, SPSS, SQL, R, Cognos, Advanced Excel, VB) o Adobe Marketing Cloud (e.g. Analytics, Target, Campaign, AEM) o Other web and social media analytic tools · Strong quantitative problem-solving skills. · Strong communication and interpersonal skills. Leo Burnett · Leo Burnett believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Beam, Coca-Cola, Fiat, Kellogg's, KraftHeinz, McDonald's, MillerCoors, Nintendo, P&G and Samsung, among others. To learn more about Leo Burnett Worldwide and its rich, 81-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.