Supervise Local Cadillac Marketing Association advertising activity in key markets within the Region. Primary client contact with Dealers, Dealer Advisory Boards and individual General Motors Zone Manager(s). Partner with national brand teams in the stewardship of the brand throughout all communications. Should become expert in each local market and its challenges/opportunities.
Responsibilities: Supervise day-to-day implementation of Regional and Local Market advertising on television, on-line, and radio; coordinate with centers of expertise regarding implementation of other marketing communications Manage and supervise Assistant Account Executive or Account Executive in assisting in all aspects of your job; provide performance feedback, career development and training as needed Present and communicate regional/local marketing needs and opportunities to brand team members and centers of expertise; coordinate with each department to see that client objectives are achieved Work closely with agency retail advertising group, including the planner and media buying team, to develop strategy and media plans/budgets Orchestrate integration of all marketing and communication disciplines Represent client with vendors and at marketing events, etc.; relay information back to agency team Assist with other duties in the absence of others Clients: Clients include local marketing associations dealers, General Motors Zone Managers, and General Motors Field Marketing Managers.
Travel: Moderate travel, possibly 2-7 days per month within the Region – 20% on average; travel needs fluctuate. Includes both day and overnight trips.
Education: Minimum 4-year degree
Experience: 3-5+ years agency account management experience at the Account Supervisor or equivalent level in a retail marketing/advertising field; automotive experience desirable Brand-building savvy Excellent public speaking abilities; this position requires presenting to clients on a monthly or more basis Experience with Excel, PowerPoint / building presentations
Skills: Ability to take initiative and work with minimum supervision Proven relationship-building and communication skills Must be able to communicate well remotely Entrepreneurial attitude and fortitude Appreciation for and desire to work with dealer groups on a daily basis Good project manager as well as strategic big-picture thinker Creativity, confidence, and passion for helping the client succeed Team orientation – must be willing to jump in and help colleagues, when needed