• Titre du poste Analyst, Contact Management
  • Fonction Marketing
  • Expérience Expérimenté
  • Parent brand Leo Burnett Group
  • Brand Leo Burnett
  • Agence Leo Burnett USA
  • Pays Etats-Unis
  • Ville Chicago
The Analyst will be responsible for the flawless execution and on-time delivery of database-driven marketing initiatives across any of the following communication channels: direct mail, email, and mobile. A standard for high quality work and the ability to collaborate with internal and external teams is key across all functions of this position. Specific responsibilities include the following: Audience Selection • Review audience selection strategy for each marketing initiative. • Extract recommended audience from the marketing database using a campaign management tool. • Provide complete instructions that details how the audience data file will be used for personalization and customization of the marketing initiative. • Work with the appropriate team to ensure that the personalization vendor has correct and complete specifications for marketing communication personalization and customization. Email Marketing • Provide direction regarding email content design and technical feasibility, using Business Requirements. • Execute creative and functional testing using the Email Service Provider and rendering tools. Schedule and monitor email sends to pre-defined audience. • Implement all deliverability measures to build email sending reputation, such as authentication keys, whitelisting, etc. • Stay abreast of industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. • Regularly field questions from counterparts within the Marketing Operations teams, whether from the Agency, the Client, or the vendor locations. • Collaborate with various Business Suppliers to define and execute email campaigns Quality Control & Best Practices • Employ standard quality control process and procedure throughout the entire campaign setup process to ensure accuracy and completeness. • Review all Client marketing materials before final distribution to ensure adherence with Agency and Client legal requirements, best practices and business requirements for back-end processing of consumer responses across vendor network. Communication/Teamwork • Partner with other database marketing functions as appropriate to ensure timely delivery of high quality products and services in support of Client business. • Initiate, grow, and maintain strong, mutually beneficial, productive working relationships with counterparts in Leo Burnett Marketing Operations, throughout the Agency, at the Client and at third party vendors, where appropriate. • Keep all team members on the same page regarding key projects and initiatives through regular status reporting and meetings.
Documentation • Maintain documents per requirements of department document management policies and procedures. • Input all required information on the marketing initiative (e.g., source codes / key codes, circulation, offers, media, etc.) into appropriate systems to facilitate future reporting and analysis. • Document the database-driven marketing initiative for future reference, including marketing objective, audience, offers, creative versions and communication channels. Qualifications • Bachelor’s Degree or higher • Up to five years’ experience in a related field, such as: Back-end Marketing Operations, Campaign Management, Email Execution, Data Analysis, Digital/Database Marketing, or Customer Relationship Management • Strong communication and interpersonal skills, and ability to work effectively as part of a team • High comfort level with database logic • Demonstrate critical thinking ability - Good balance of qualitative and quantitative analytical skills • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Visio, Project) • Knowledge of any of the following is a plus: • Campaign Management Tools (e.g., Unica, Aprimo-Teradata, SAS, Oracle Siebel) • Query and Reporting Tools (e.g., Cognos, Business Objects, Brio) • Data Analytic tools (SAS, SPSS or other) • Email Service Providers (e.g., IBM Silverpop, ExactTarget, Adobe Campaign) • Basic knowledge of HTML and/or JavaScript

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