Publicis JimenezBasic inspires courage with a Star Warsthemed story for Globe Telecom Philippines

Globe Telecom, one of the leading telecommunications company in the Philippines have partnered up with Disney Southeast Asia for The Rogue one: A Star Wars Story. To announce the partnership, Globe Telecom together with its creative agency, Publicis JimenezBasic created a heart-warming film that reminds people of their individual power to create courage.

The online film, which kicked off on 7 December, is a part of Globe Telecom’s #CreateCourage campaign to inspire and protect the brave young children of the country and appeals for donations to the Philippine General Hospital’s paediatric ward.

Three days after the launch of the online film, it has gone viral around the world, attracting press coverage including Mashable, Co.Create by Fast Company and CNN as well as close to 30 million video views on Facebook, drawing tears and warming hearts of audience near and far.

About Publicis One

Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue499), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 7,500 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.

Contact:
Karen Lim | M: +65 92722 359 | E: karen.lim@publicisone.com
Bhon Thanthanarat |T: +662-684-5761 | E: bhon.thanthanarat@smvgroup.com

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