Publicis.Sapient Digital Pioneers – DigitasLBi, Razorfish and SapientNitro – All Named Leaders in Gartner’s Magic Quadrant for Global Digital Marketing Agencies

01/09/2016, Paris

Publicis.Sapient, the world’s most advanced digital transformation platform, is honored to have all three of the platform’s digital agencies positioned as Leaders in Gartner’s Magic Quadrant for Global Digital Marketing Agencies, 2016. The recognition points to the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment.

Purpose-built for a digital world, the Publicis.Sapient Platform combines and connects the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, with the experienced consultants and technologists with deep industry expertise from Sapient Consulting. In addition to extending the individual capabilities of each of its brands to deliver even greater client impact, the Publicis.Sapient platform has the ability to dynamically configure, leveraging the collective capabilities of the brands to help clients as they move beyond considering digital an extension of their business and put digital at the core of their operations.

“The market now demands that companies transform themselves into fully digital enterprises, rethinking and reconnecting key business activities that together change the basis for competition and lead to step change improvements in performance,” said Bill Kanarick, chief strategy officer, Publicis.Sapient. “We’re honored to see SapientNitro, DigitasLBi, and Razorfish each named as a Leader by Gartner and look forward to continuing to partner with our clients as they seek to redefine their businesses in the digital era.”

For the report, Gartner analyzed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on their completeness of vision and ability to execute, including fifteen criteria ranging from strategy and innovation to marketing execution and customer experience.

The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise, implementing digital marketing programs driven by data and analytics.”

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

À PROPOS DE PUBLICIS SAPIENT

Publicis Sapient, le pôle technologique global de Publicis Groupe, propose des plateformes et des services d’IA d’entreprise. Forts de plus de 30 ans d’expérience dans la transformation digitale, nous aidons les grandes entreprises à repenser leur façon d’opérer et de servir leurs clients afin de créer de nouvelles opportunités de valeur et de prospérer à l’ère de l’IA. Nos plateformes, Sapient Slingshot, Sapient Bodhi and Sapient Sustain, mobilisent l'IA, enrichie de nos expertises métiers, pour permettre aux organisations de moderniser leurs systèmes technologiques, de développer des solutions agentiques et d'automatiser leurs opérations informatiques. La combinaison de nos plateformes IA et de l'expertise de nos équipes nous permet de délivrer des résultats plus rapides et plus efficaces grâce à des solutions adaptées aux besoins uniques de nos clients, de leurs secteurs et de leurs propres clients.