Leo Burnett remporte le budget média international de Betfair

Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. 

Leo Burnett defeated four agencies to win the business. The review was handled in-house.

The incumbent agency was Lucky Generals, who were not part of the pitch process.

The agency has been briefed to create an over-arching brand idea and multi-channel campaign that relaunches the Betfair brand. The campaign, which will break in the summer, will position Betfair as the destination for sports bettors.

Stephen Mault, UK/Ire Brand Director said: “We went to pitch with a customer led brief and were really excited by the work Leo Burnett presented. We look forward to launching a new Betfair brand proposition in 2018 and bringing it to life across all our key territories”

Gareth Collins at Leo Burnett added: “We are delighted to embark on our new partnership with Betfair, one of the genuine innovators of the industry and we look forward to doing great work together”


Publicis Communications est l’une des quatre solutions hubs de Publicis Groupe aux côtés de Publicis Media, Publicis.Sapient et Publicis Healthcare. Publicis Communications rassemble les offres créatives du Groupe : Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, ou encore Prodigious l’agence de production, et MSLGroup spécialisée dans la communication stratégique. Présent dans 20 marchés, Publicis Communications a pour but de devenir le partenaire créatif indispensable pour toutes les campagnes de ses clients. Pour cela, Publicis Communications s’inspire de l’expertise de ses 30 000 employés.