Leo Burnett Wins International Betfair Account

Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. 

Leo Burnett defeated four agencies to win the business. The review was handled in-house.

The incumbent agency was Lucky Generals, who were not part of the pitch process.

The agency has been briefed to create an over-arching brand idea and multi-channel campaign that relaunches the Betfair brand. The campaign, which will break in the summer, will position Betfair as the destination for sports bettors.

Stephen Mault, UK/Ire Brand Director said: “We went to pitch with a customer led brief and were really excited by the work Leo Burnett presented. We look forward to launching a new Betfair brand proposition in 2018 and bringing it to life across all our key territories”

Gareth Collins at Leo Burnett added: “We are delighted to embark on our new partnership with Betfair, one of the genuine innovators of the industry and we look forward to doing great work together”

About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees. Visit our website for more.

Contact us

By continuing to browse this site, you agree to the use of third-party cookies or similar technologies designed to identify and analyze your interests. For more information and to set your privacy preferences, click here.