Nestlé Appoints Saatchi & Saatchi Australia and launches new work for Nescafé Blend 43

Nestlé Australia has appointed Saatchi & Saatchi Australia as its lead creative agency across its beverages and foods portfolio.

This remit will see Saatchi & Saatchi oversee all strategic and creative duties across this portfolio on a number of brands, including Nescafé Blend43, Nescafé Gold and Maggi.

As part of the move, Saatchi & Saatchi has produced a new campaign, ‘Raise A Cuppa’, for Nescafé Blend43, a large-scale brand campaign celebrating how far neighbours will go for each other.

The TV campaign is supported by extensive PR, radio, social and experiential activities.

Saatchi and Saatchi CEO, Anthony Gregorio, said: “We are delighted to be working with Nestlé.  And it’s a privilege to launch new work for Nescafé Blend 43, an iconic brand amongst everyday Aussies.”

Nestlé Australia Director Martin Brown added: “This upcoming campaign on such an important Australian brand such as Nescafé Blend 43 is testament to the thinking of the team at Saatchi. We look forward to building this relationship over the coming years.”

To view Nescafé Blend43 ‘Raise A Cuppa’ TVC campaign click here

Campaign Credits:
Client: Nestlé Australia
Director – eBusiness, Strategy & Marketing: Martin Brown
Marketing Director: Sherif Hani
Marketing Manager: Rebecca Dobbins
Creative Agency: Saatchi & Saatchi Australia
Production Company – Finch
Director: Benji Weinstein
Editor: Dave Wood

About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees. Visit our website for more.

Contact us

By continuing to browse this site, you agree to the use of third-party cookies or similar technologies designed to identify and analyze your interests. For more information and to set your privacy preferences, click here.