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02/03/2026, Paris
Arthur Sadoun, Chairman and CEO of Publicis Groupe:
“Thanks to our AI-powered growth model, we are entering our second century stronger than ever, with Q4 organic growth of +5.9%.
This led to +5.6% for the full year, an acceleration versus our 5-year organic growth CAGR, with every region delivering solid results at a time when our main competitors are expected to be negative overall.
2025 has been a year of increased investments in our AI capabilities and talent while improving on our already industry-leading margin and free cash flow. It was also a year of sustained commercial momentum as we once again topped the new business rankings.
Since the rise of GenAI three years ago, the growth model we have built means artificial intelligence is not a headwind for Publicis, but a strategic driver of growth and margin expansion. Over that period, we have increased our organic net revenue and operating profit by 20%, widening the gap with peers and growing ahead of competition by 700bps3 in 2025.
Now, looking ahead, we have one ambition: to be the industry's Most Valuable Partner.
We will be the MVP for our clients by building agentic solutions that truly deliver business outcomes at a moment when 95% of AI projects fail. We will be the MVP for our people by treating them as our key differentiator, not a commodity, giving them the tools and training they need to progress in an AI-driven world. And we will be the MVP to our shareholders by focusing on delivering transformational growth through new addressable markets, not legacy asset consolidation.
This makes us confident in outperforming the industry for the 7th year in a row in 2026 on organic growth, while increasing margin, EPS and free cash flow.
I’d like to take this opportunity to thank our clients for their ongoing trust, and our people for their outstanding efforts as we build the future of our industry together.”
1Before change in working capital
2Based on EUR = 1.20 USD
3Based on consensus
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs more than 108,000 professionals.
Jean-Michel Bonamy
Deputy CFO
Amy Hadfield
DIRECTOR OF GLOBAL COMMUNICATIONS