Competitive pitch was held at holding company level
Account to be powered by Publicis Groupe’s Starcom
Pitch included comprehensive review of eight major markets across Europe
Paris 13th October, 2020 – E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary and the Netherlands and includes performance marketing in Germany and Sweden. Publicis Groupe will service the account across the markets with a central hubs in Germany.
The partnership will officially start in January 2021.
This appointment expands upon Publicis Groupe’s relationship with E.ON. Starcom are incumbent media partner in Italy and Romania. Digitas became the Digital Experience agency of record for E.ON UK at the end of 2019, after a competitive pitch process, providing digital services, including strategy, experience design, app vision and tech development. Digitas will continue to be a part of the bespoke client solution going forward, in addition to the Groupe’s performance marketing agency Performics.
Stefanie Eller, Vice President E.ON Global Marketing Communication, commented: “The Publicis team has shown strong strategic capabilities and positioned themselves as true partners throughout the process. This is what we need to drive our change agenda and spread the word of the new E.ON.”
Steve King, COO Publicis Groupe, who leads European operations, added: “This partnership cements a broader scope with E.ON that will focus on a holistic communication strategy and planning to drive further growth of E.ON. We are excited to be a part of this new journey for E.ON and the appointment is testament to our effective model that focuses on delivering growth and success for our clients, enabling greater collaboration at both local and global levels.”
ABOUT PUBLICIS GROUPE - THE POWER OF ONE
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 101,000 professionals.
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