Publicis Groupe Germany appoints Frank-Peter Lortz as CEO of Publicis Communications Germany

Lortz adds remit to current role of CEO Publicis Media DACH Horst Wagner to depart agency later this year following transition period

Publicis Groupe Germany has appointed Frank-Peter Lortz, CEO Publicis Media DACH, to lead Publicis Communications Germany, in addition to his current remit. Lortz will assume his new position with immediate effect. 

Lortz, who joined Publicis Media in 1994, will be responsible for leading both organisations and their respective and separate leadership teams. Lortz will report to CEO, Publicis Groupe DACH and Chairman of Publicis Emil – Justin Billingsley – and work with him to strategically review how to further accelerate integration of Publicis operations in Germany to accelerate growth and even better serve our clients as the ‘Power of One’. 

Due to such integration and collaboration in the past two years, Publicis Groupe Germany counts significant examples of Power Of One agency and client models for brands including Daimler (Publicis Emil is headquartered out of Berlin), L’Oréal (iBeauty team based in Dusseldorf) and BSH. 

Lortz joined Publicis Media in 1994 and has worked across most of the solutions hub agency brands including Starcom, Zenith, Spark Foundry, Digitas and Performics. Lortz held CEO roles across Zenith and VivaKi before taking the role as CEO Publicis Media DACH in 2016. He has worked with international clients within Publicis Groupe including L’Oréal, Nestlé, Reckitt Benckiser, Telefónica O2 and Toyota and led the Data Sciences practice across EMEA in the founding years. Lortz successfully expedited the transformation of Publicis Media in his region by developing new services beyond media and the acquisition of several agencies. 

Lortz’s role takes immediate effect and includes a handover period with Horst Wagner, Chairman of Publicis Communications Germany, who has decided to leave the company in the coming months after seven years to pursue new challenges outside of Publicis. Wagner had joined Publicis in 2012 in the context of the acquisition of Pixelpark AG. In 2017, Wagner was appointed Chairman of Publicis Communications Germany, which includes the agency brands Publicis Pixelpark, Saatchi & Saatchi, Leo Burnett, MetaDesign, MSL and Prodigious. 


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.