Publicis Groupe Launches the Industry’s First Unified On-site and Off-site Retail Media Platform – CitrusAd, powered by Epsilon

CitrusAd, powered by Epsilon gives brands the ability to manage on-site and off-site campaigns on a self-serve platform with a direct link back to their marketing investment

The unified platform maximizes retailers’ monetization opportunities and increases reach on-site and across the open web

Privacy-centric clean room technology enables retailers and brands to securely collaborate on permissioned data to optimize brand sales in a cookieless world

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.

CitrusAd, powered by Epsilon enables retailers to maximize monetization as they extend reach for brand partners beyond the retailer’s owned channels. The platform also empowers brands to scale their marketing through high-impact ad formats to increase sales on-site and in-store, with a direct link back to a brand’s marketing investment.

The launch realizes Publicis Groupe’s promise to unite on-site and off-site capabilities with transparent measurement validated by transactions, leading the new generation of identity-led retail media platforms.

See the launch video here

See the presentation here

According to eMarketer, ad spending in retail media is forecasted to reach c.$60 billion by 2024, confirming its position as one of the most innovative media opportunities.

CitrusAd, powered by Epsilon provides retailers and brands with:

  • A unified, self-serve platform that combines industry-leading offerings for on-site, off-site and in-store activation, across multiple formats and channels such as sponsored product, display, video, CTV, digital screens and email. CitrusAd and Epsilon were named a Leader and Strong Performer, respectively, in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021” by Forrester Research, Inc.
  • Industry-leading identity that is underpinned by more than 300 million global privacy-protected CORE IDs, bringing an unprecedented level of scale that does not rely on third-party cookies.
  • Transparent measurement to tie digital campaigns to on-site and in-store sales, evaluating campaign performance in real time and at the SKU level.
  • Clean room technology that gives retailers and brands the ability to securely collaborate on permissioned data in a privacy-safe environment to optimize brand sales in a cookieless world.

The launch of CitrusAd, powered by Epsilon comes one month after Publicis Groupe announced the acquisition of Profitero, a leading SaaS global ecommerce intelligence platform.

Arthur Sadoun, Chairman of the Management Board of Publicis Groupe, said: “With the launch of CitrusAd, powered by Epsilon, Publicis Groupe is leading the new generation of identity-led retail media. We are pushing the boundaries of retail media platforms, empowering brands to connect with real people across the full customer journey and make investment decisions that are informed by real-time measurement and validated by transactions. The strength of our technology allows us to bring the brand/retailer partnership to a new era, one where both parties can work together to strengthen the backbone of customers understanding and enhance their readiness for a cookieless world. The launch of our unified platform is a critical milestone in helping brands take back control of their customer relationships.”

Brad Moran, co-founder and CEO of CitrusAd, said: “By uniting the power of CitrusAd with the scale and identity capabilities of Epsilon, no one else can provide retailers with more monetization opportunities across on-site, off-site and in-store. And no one else can provide brands with a simple and trusted platform to capitalize on retailers’ assets for media investment. Our DNA has always been to help retailers maximize their revenue potential from retail media and strengthen the relationship with their suppliers. With CitrusAd powered by Epsilon, we are delivering the promise of the retail media revolution.”

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.

 

About CitrusAd

CitrusAd is the world-leading, white-label, self-serve, ecommerce ad-serving platform that enables retailers to monetize their digital shelf-space while enabling brands to increase sales by launching targeted and cost-effective digital campaigns into retailer websites. Since it was launched in 2017, CitrusAd powers the fastest growing ecommerce ad network in the USA and has become the global, retail industry’s preferred ad-serving platform, service and retail media sales organization. Successful retailers, in all verticals across 25 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information, visit https://www.citrusad.com

ABOUT PUBLICIS GROUPE - THE POWER OF ONE

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 96,000 professionals.

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