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Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.
Amy Lanzi, Americas (based in New York)
Before joining Publicis Media, Amy led the New York office of TPN, a retail marketing agency within Omnicom, as Managing Director, where she was responsible for driving the agency’s east-coast-based business, leading the expansion of its service offering, developing thought leadership perspectives and integrating with agency partners across the holding company.
As employee number 30 at the now 300+ person TPN, Amy was an architect of the agency, helping to scale the young start-up, and has a proven track record building infrastructure and driving growth across its three core offices – Dallas, Chicago, New York. She is a marketing veteran with deep understanding of how customer-centric retail experiences drive commerce and a holistic view of the dynamic retail landscape. Her modern commerce skills sit atop foundational experience in shopper marketing.
Amy’s experience spans a broad range of categories, from CPG to services, including beauty, food, beer / spirits, pet care, telecommunications and travel. She has collaborated with client teams to craft omnichannel experiences at Comcast, The Hershey Company, Nabisco, Graco, The Miller Brewing Company, NatureSweet, Diageo / Smirnoff, Frontline, Revlon, Wholesome Organics and Orbitz, to name just a few.
When she is not following her relentless curiosity for what makes consumers transact, she can be found hustling in NYC with her family and enjoying compelling content, from “Goodnight Moon” to the latest Ted Talks.
Samrat Sengupta, APAC (based in Singapore)
Samrat studied Computer Science and Business before starting his career as an Associate with Mckinsey & Co. After stints in India and Sweden with Mckinsey, he joined Rocket Internet’s India office working on customer experience projects across their Indian e-commerce ventures.
Having gathered e-Commerce experience, he held country leadership roles for Rocket Internet across Asia (India, Bangladesh, Cambodia) and Africa (Nigeria, Kenya, Morocco) before moving out of the group ecosystem in 2016.
In the last couple of years Samrat has worked for Tokopedia, the biggest online marketplace in Indonesia helping them set up and grow their digital business categories, and for Shopee, now the biggest e-tailer in the greater SEA region, in the Philippines and Indonesia where he was responsible for setting up the Shopee Mall business.
In his role as Regional Practice Lead, APAC, he will also work closely with Publicis Media’s Data Sciences Practice, reporting directly into Navaneeta Das, Head of Product and Client Development, Publicis Media.
Jonathan Lewis-Jones, EMEA (based in London)
Jonathan started his career in advertising working at LOWE for across a variety of international brands (HSBC, Orange, Electrolux, Braun, Nokia). He then joined Nokia’s global marketing organisation where we worked in a number of digital roles (CRM, content, operations, strategy) before being given the global ecommerce function to lead. It was at a time when Nokia stopped selling handsets to consumers so his brief was to effectively drive indirect sales through online retailers in 32 local markets. After leaving Microsoft he went to join the management team at Fusepump, a WPP ad tech business, where he helped global brands like Nestle and Microsoft use real time retailer data in smart ways to drive online sales. He joined Starcom in 2017 to help develop commerce capabilities across the group and build commerce propositions across some of the network’s largest global clients such as P&G, Samsung and PUIG.