Let me tell you a story
of resistance
and grit.
As I was saying,
let me tell you the story
of a French lion.
It began in 1926 in Montmartre, Paris,
in a small newborn advertising agency 
surrounded by doubt and skepticism.
Advertising! my son!
That's all you ever talk about!
Marcel, advertising
is nothing but air!
Air and wind!
But he didn't give up
and turned that same air into a new way to advertise,
Are you ready? With the vocals this time.
Good day to you, Mr. Levitan!
You've got furniture that lasts on and on!
reaching every corner of France.
My soap, Monsavon with milk for soft skin!
Launching new ideas, new products,
Radio Cité, the radio everyone's listening to!
and new artists too,
such as myself.
Non, rien de rien
Non, je ne regrette rien
Ni le bien qu'on m'a fait
Ni le mal, tout ça m'est bien égal
Non, rien de rien
Until suddenly…
everything was lost.
But a lion does not give up.
A lion fights back.
So, he joined the Resistance.
They hunted him relentlessly,
and he was forced to hide in the shadows.
And because his name was dangerous, he chose another -
the name of a fallen soldier. 
Until finally, the enemy was defeated.
Oh yes! The enemy will be defeated!
And with freedom…
Marcel Bleustein-Blanchet received the Resistance Medal for all his actions during World War 2
it all began anew:
New clients, new ideas.
The little agency was little no longer.
Publicis moves to the Champs-Élysées and opens the first drugstore in France.
But, just when things were at their best,
it all went up in flames.
But you see, our story is full of surprises.
And thanks to technology,
everything started once more.
Year after year,
the lion conquered the world,
meeting remarkable talents,
creating iconic campaigns, betting on innovation...
Until the unthinkable happened
and the whole world fell silent.
But the lion got through it,
because he was never alone.
He was thousands and thousands of people strong.
So strong, he even managed to turn something terrible into something truly wonderful.
Publicis launches a global initiative to eliminate the stigma of cancer at work.
Challenge after challenge
Publicis acquires Epsilon, the data giant.
2025 Cannes Lion's Agency of the Year: Publicis Conseil!
he rose to the top.
Publicis becomes the #1 holding company in the world.
But even up there, A new battle was awaiting…
AI. Thanks to AI. How AI is going to disrupt all industries
And that's all right because the moral of this story is simple:
whatever happens, 
a lion never gives up.