Publicis Groupe Hong Kong celebrates The Power of One in its newly unified office
07/17/2018, HONG KONG
THE GROUPE OPENED UP ITS DOORS FOR TALENTS, CLIENTS, AND THE MEDIA TO CELEBRATE THE POWER OF ONE STRATEGY IN ACTION.
It was a very special evening for the Publicis Groupe Hong Kong office. The Groupe opened up its doors for talents, clients, and the media to celebrate The Power of One strategy in action. The evening kicked off with a key note address from recently appointed Publicis Groupe Hong Kong CEO Tom Kao. Michael Lee Greater China CEO of Publicis Communications and Bertilla Teo Greater China CEO of Publicis Media among other top leaders within Publicis Groupe agencies also shared the stage with Tom to offer a special toast to the over 150 clients and friends representing 50 brands in attendance.
The Power of One strategy, which was introduced in 2015 by Arthur Saudon, Chairman and CEO of Publicis Groupe, is about a frictionless collaboration between all of Publicis Groupe agencies that are able to better service our clients and our people. Since the beginning of 2018 in Hong Kong, thirteen agencies, comprised of over 400 world-class talents, have been working together in this new office space. Within Hong Kong’s advertising industry, Publicis Groupe is the first and only holding company to make this bold move. The specific agencies under the Groupe umbrella include Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Publicis.Sapient, Luminous, MSL, Digitas, Arc, Blue 449, Performics, Spark Foundry, Starcom and Zenith. Following Tom Kao’s appointment as Publicis Groupe Hong Kong CEO earlier in June, the launch party formally presented the consolidating and restructure, as well as inviting clients and media to experience the new working space under this pioneering scope.
In his speech, Tom reiterated that the Hong Kong office is the first among the global Publicis Groupe offices to fully integrate into one physical space. Tom said, “The Power of One is about creating a new ecosystem that addresses the changing realities of the advertising and marketing environment”. To sum up he shared five key words that embody the strategy, which are client-centric – we have transformed ourselves under a model that puts the client at the center of all we do; modular – we are able to approach each client and campaign with an open structure that allows us to plug and play the best talent for each unique situation; simple – we have a unified P&L that removes all operational barriers; seamless – we have created client leaders that act as a single point of accountability to access our entire talent pool; and lastly alchemy – we have come together, fusing our creative, intelligence and, technological capabilities to provide transformative ideas unlike any other agency or holding company in the marketplace.
The launch party was put together and executed by the Groupe’s internal event activation and PR teams. It was a special moment that brought together agency talents and clients for a night of celebration, memorable conversation, and tasteful food and drinks. The evening is a positive omen for more productive partnerships and successful collaborations to come for the Groupe in Hong Kong.