In 2026, Publicis will enter its next century. To celebrate our Centenary, Publicis Conseil our founding agency, has blended live action and the latest in AI production from our proprietary tools and platforms, to bring to life story of the lion that never gives up.
You can also see here an in-depth documentary that takes you through how a creative hotshot in Montmartre founded in 1926, became the partner you know today.
Arthur Sadoun, Chairman and CEO Publicis Groupe commented:"2026 will be a very special year for us, as we end our first century.
A century where we have turned a small hot shop from Montmartre into the industry’s largest holding company over the last two years.
A century that has seen the Groupe rise from the ashes - sometimes literally - three times and reinvented itself many more.
It is this spirit of resilience that has defined us for 100 years and that is captured in our Wishes: a lion never gives up.
2026 will also be the year where we enter our second century, the beginning of which will undoubtedly be defined by the rise of AI. This film is a human, historical and technological odyssey, that blends our best creative minds with our unmatched capabilities in AI production to embody our belief that the future of AI is our people."
